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FastChannel Recognized as Providing Competitive Advantage in Aggressive Political Climate; As November Approaches, Campaigns Find FastChannel's Services Indispensable.

BOSTON and SEATTLE and WASHINGTON -- FastChannel Network announced today the rapid increase and consistent use of its advertising distribution service by political campaigns across the country. FastChannel is the industry leader in the management and distribution of advertising media and the world's largest database of searchable, viewable television commercials and production resource credits.

FastChannel reported that political campaigns represent one of the company's fastest growing market segments, behind the automotive, retail and telecom industries that are fueling its triple digit growth this year.

Nationwide, candidates and their campaigns are finding FastChannel's integrated Web-based advertising and traffic distribution system to be an indispensable political tool, ensuring that their candidates' newly produced spots are received quickly by media outlets. Over 8200 radio stations and 4400 newspapers receive deliveries as members of FastChannel Network, the world's largest ad delivery network.

"FastChannel's advertising distribution service is an ideal and incredibly efficient means of gaining a meaningful competitive advantage in a very aggressive political climate," said Keith LaHonta, Vice President, Sales at FastChannel Network. "Political campaign managers and their candidates understand that a campaign's message may need to change very quickly. Our advertising distribution service was created specifically for situations like this by enabling campaigns to make on-the-fly changes and to distribute to stations and newspapers in minutes. And with our 'Thumbnail' feature, radio spots or sound bites can even be emailed to reporters under deadline, which both campaign managers and journalists find indispensable."

A representative sampling of some of the campaigns currently using FastChannel Network's advertising distribution service include:
 -- Bruce Keogh for Governor, NH - R
 -- Jeanne Shaheen for Senate, NH - D
 -- David Dewhurst for Lt. Governor, TX - R
 -- John Sharp for Lt. Governor, TX - D
 -- Mike Taylor for Senate, MT - R
 -- Shannon O'Brien for Governor, MA - D
 -- Don Carcieri for Governor, RI - R
 -- Myrth York for Governor, RI - D
 -- Republican Party of Texas
 -- Republican Party of New Mexico


Various high profile and well-respected political media firms such as Dawson McCarthy Nelson Media and Russo Marsh Copsey & Scott are also experiencing reliable, inexpensive and instantaneous distribution of political advertising as well.

FastChannel's Internet-based services offer a portfolio of tools that require no complex software installation and can be accessed from anywhere at any time, using any computer with Internet access. FastChannel's services are built upon a comprehensive, robust system that streamlines the management and distribution of broadcast and print advertising assets, while giving users the ability to share information about those assets with co-workers, clients and broadcasters. FastChannel makes it possible for an entire organization to share information about the advertising process with access to real-time delivery status and tracking data.

About FastChannel Network

FastChannel Network streamlines the workflow of the advertising industry in the creation, delivery and management of digital advertising assets. The company's simplified online management and distribution system provides FastChannel customers with speed, cost savings and error-reduction. FastChannel's growing portfolio of services include the Internet's most comprehensive searchable worldwide database of over 22,000 viewable commercials, and the world's largest digital ad delivery network (print & broadcast) with tools for ad delivery, creative search, project management, and asset management. Over 3,500 advertisers and ad agencies connect with twice as many publishers (4,400+) and more radio station destinations (8,200+) than any other company. Over 18,000 network subscribers including advertisers, agencies, broadcast and print media destinations, distributors, commercial directors, production studios, production houses, sound design and talent firms are linked via FastChannel Network. FastChannel's customers include offices of all of the top ten ad agency brands, the top five distribution companies, and the world's leading commercial directors and production resource companies. Company offices are located in London, Chicago, New York, San Francisco, Seattle and Toronto, with headquarters in Belmont, MA. For more information visit FastChannel Network on the Web at http://www.fastchannel.com/.

CONTACT: Jared Nieuwenhuis, Director of Marketing of FastChannel Network, +1-206-753-3926, or fax, +1-206-903-6400, or jnieuwenhuis@fastchannel.com.

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CONTACT: Jared Nieuwenhuis, Director of Marketing of FastChannel Network, +1-206-753-3926, or fax, +1-206-903-6400, or jnieuwenhuis@fastchannel.com

Web site: http://www.fastchannel.com/
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No portion of this article can be reproduced without the express written permission from the copyright holder.
Copyright 2002 Gale, Cengage Learning. All rights reserved.

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Publication:PR Newswire
Date:Sep 4, 2002
Words:685
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