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Fast food franchiser feeds job growth in North.


Capitalizing on a dream has led 44-year-old Mark Torchia of the The Torchia Group in Timmins to build and expand 15 restaurant franchises in only 13 years, a significant contribution to the economy of northeastern Ontario Northeastern Ontario is the region within the Canadian province of Ontario which lies north and east of Lakes Superior and Huron.

Northeastern Ontario consists of Algoma District, Sudbury District, Cochrane District, Timiskaming District, Nipissing District, Manitoulin
.

"My intention was to have one store 13 years ago," he says in a matter-of-fact tone, sitting in the brightly-lit Timmins Wendy's restaurant, his first foray into Verb 1. foray into - enter someone else's territory and take spoils; "The pirates raided the coastal villages regularly"
raid

encroach upon, intrude on, obtrude upon, invade - to intrude upon, infringe, encroach on, violate; "This new colleague invades my
 the food franchise business.

Now, he has a network 12 Wendy's franchises (the largest franchise in Canada has 14), one Quiznos Sub Quiznos Sub is a fast-food sandwich franchise that specializes in toasted submarine sandwiches. As of 2005, it is the second-largest submarine sandwich shop chain in North America, passing the older and slower-growing Blimpie, though still a fraction of the size of Subway.  and two Boston Pizzas from Timmins down to Alliston. With approximately 650 employees, Torchia operates everything out of the head office in Schumacher, just outside of Timmins.

Although proud of the growth coming out of the small Northern Ontario Northern Ontario is the part of the province of Ontario which lies north of Lake Huron (including Georgian Bay), the French River and Lake Nipissing.

Northern Ontario has a land area of 802,000 km² (310,000 mi²) and constitutes 87% of the land area of Ontario, although it
 town, he attributes his success first and foremost, to his dad, who gave him the opportunity, and secondly to his employees.

"The reasons we are where we are We are where we are is a Scottish idiom for pretending to accept the status quo, and to imply that previous events should be forgotten. It is based on the fact that it is impossible to turn back the clock.  today is my dad, who is one of my partners, and by surrounding myself with great employees."

After six years of owning a car dealership This article is about car dealerships. For the indie pop band, see Dealership (band).

A car dealership or vehicle local distribution is a business that sells new cars and/or used cars at the retail level, based on a dealership contract with an automaker or
, Torchia approached the Wendy's franchise group as a candidate. He endured a four-day evaluation, received approval and built his first restaurant in 1993 in the downtown core
This article is about the urban planning area in Singapore. For the more general discussion, see Downtown.


The Downtown Core is a 266-hectare urban planning area in the south of the city-state of Singapore.
 of his hometown. Since that day, he has not looked back.

For Torchia, the appeal of owning a franchise is the prescribed system - from advertising to pricing food items, from colour schemes to the way the food is prepared and cooked.

"Just follow it and it works," he says.

However, motivation and willingness to take risks has led him to where he is today.

Kathy Corriveau, 13-year general manager of Wendy's in Timmins, sees Torchia as a risk taker tak·er  
n.
One that takes or takes up something, such as a wager or purchase: There were no takers on the bets.


taker
Noun
 because he is branching out to different types of businesses.

"He is trying to bring variety to the town of Timmins."

It is this motivation that has driven him to not only open more Wendy's franchises, but to explore newer franchises, such as the Quiznos Sub and Boston Pizza restaurants.a

Quiznos Sub, which came out of Denver, Colorado, has been in Canada for 10 years. Torchia opened the Timmins sub shop as a silent partner with his sister Carla, who wanted to get into the food business. He estimates the store is one of the top five in Northern Ontario.

"I thought that would be a good starting point Noun 1. starting point - earliest limiting point
terminus a quo

commencement, get-go, offset, outset, showtime, starting time, beginning, start, kickoff, first - the time at which something is supposed to begin; "they got an early start"; "she knew from the
 for her," he says, "and then she can move on to something bigger and better if she decides she wants to do that."

During Torchia's growth, he acquired an operating partner in 1998, Kerry Barbour, to look after his southern Ontario restaurants. This allows him more time to explore other opportunities, and remain devoted to the North.

He has entered into an area development agreement with the Boston Pizza franchise, requiring him to build five stores in six years.

"I have to do another three stores in the next three to four years."

Torchia's newest Boston Pizza opened in Sudbury earlier this year, and was hailed as a welcome addition to the RioCan development down the road from the New Sudbury Shopping Centre at Barrydowne Road and The Kingsway.

He also sits on the franchise advisory council for Wendy's Canada. He acts as a liaison between the franchisees and the corporate people, who make sure the "recipe" works.

Undaunted by challenges, Torchia continues to build and develop his franchise business and strong teams of employees in northeastern Ontario.

[ILLUSTRATION OMITTED]

"Wendy's can give you the tools and franchise, but unless you have the people to put all those things together, it's not going to work."

www.quiznos.ca

By ADELLE LARMOUR

Northern Ontario Business Northern Ontario Business is a Canadian magazine, which publishes monthly in Greater Sudbury, Ontario. The magazine covers business news and issues in Northern Ontario.  
COPYRIGHT 2005 Laurentian Business Publishing, Inc.
No portion of this article can be reproduced without the express written permission from the copyright holder.
Copyright 2005, Gale Group. All rights reserved. Gale Group is a Thomson Corporation Company.

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Title Annotation:TOP 5 MOVERS & SHAKERS
Author:Larmour, Adelle
Publication:Northern Ontario Business
Geographic Code:1CANA
Date:Dec 1, 2005
Words:607
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