Fast Growth in Focus for Asia-Pacific Digital Camera Market According to In-Stat.

SCOTTSDALE, Ariz. -- The Asia-Pacific digital camera market experienced tremendous growth in 2004 during a regional economic recovery, reports In-Stat (http://www.in-stat.com). Digital camera market revenue in the 15 countries in this region escalated by 14.2%, to US$5.26 billion, the high-tech market research firm said. The regional digital camera market is expected to continue growing strongly to US$7.3 billion in 2009.

"The market escalation in 2004 was greatly fueled by strong domestic economic growth in the Asia-Pacific region," said Bryan Wang, In-Stat content manager in Asia. "As the Chinese market is still far from saturated, the momentum is expected to continue at least for the next several years."

A recent report by In-Stat found the following:

--In 2004, Japan was the largest digital camera market in the region, and the third largest market sector globally, after the European and U.S. markets.

--Australia and New Zealand together formed the third largest market of 1.65 million shipments in 2004, 8.5% of the total regional market.

--South Asian countries, including India, Pakistan and Sri Lanka, are at the initial developing stages of the market today but are poised for extremely big growth in the near future.

The report, "Smile! Digital Camera Market in Asia Grows Strongly, Country by Country" (#IN0502392ACM), covers the digital camera market in 15 nations of the Asia-Pacific region. It includes shipment and revenue forecasts in six of the region's submarkets including Japan, China, South Korea and Australia/New Zealand through 2009. It also includes forecasts according to camera type, and lists of 2004 camera sales by brand.

For more information on this report, please visit http://www.instat.com/catalog/Ccatalogue.asp?id=237 or contact Courtney McEuen at 480-483-4454 or [e-mail]. The report price is $2,995.

About In-Stat

In-Stat (www.in-stat.com) is the leading provider of actionable research, assessments and market forecasts of semiconductors and advanced communications equipment and services. Our forecasts, analysis and insights are derived from both a deep technology understanding and a unique research methodology, which examines each segment of the value chain for each market. Technology vendors, service providers, technology professionals and market specialists, worldwide, rely on In-Stat's tenured, experienced staff and in-depth research to support critical technology, product and success decisions.

In-Stat is a strategic segment of the $8 billion Reed Elsevier global information network, with access to an expansive worldwide electronic network, extensive technology databases and well-informed personnel. In-Stat analysts gain exceptional insight into geographic marketplaces and specific technologies within markets such as electronics, cable and wireless. As a member of Reed Business Information, In-Stat is a division of the largest business-to-business publisher in the United States.