Fast Food Smarts: New Design of Fast Food Carrier Bag Civilises the Eating Experience by Turning into a Tablecloth.GRANADA, Spain -- Fast food is one of the great conveniences of modern life with more revenue now being made by the Fast Food Industry than by Restaurants. However, it could rarely be called a civilised Adj. 1. civilised - having a high state of culture and development both social and technological; "terrorist acts that shocked the civilized world" civilized educated - possessing an education (especially having more than average knowledge) eating experience. A new patented carrier bag design called BreakAway break·a·way adj. 1. Designed to break, bend, or fall apart easily upon impact, especially to create an illusion, as with a theater prop, or for safety, as with a highway sign or barrier. 2. (R) is set to change that. Invented by Advent Global, it has been awarded European patents with global patents pending. BreakAway is so unique that the International Search Authority of the European Patent Office have stated that all six of the patent claims relating to relating to relate prep → concernant relating to relate prep → bezüglich +gen, mit Bezug auf +acc the bag are novel, represent an innovative step and have industrial applicability In patent law, industrial applicability or industrial application is a patentability requirement according to which a patent can only be granted for an invention which is susceptible of industrial application, i.e. . The traditional paper bag with the scrunch down top provided by most fast food companies can now be replaced with a semi rigid bag with a sealed top and integral carrying handles. On either side of the BreakAway bag, there is a detachable de·tach tr.v. de·tached, de·tach·ing, de·tach·es 1. To separate or unfasten; disconnect: detach a check from the checkbook; detach burs from one's coat. 2. sheet, which becomes a small tablecloth providing a clean surface to lay out the food. "When researching the fast food market, we discovered that however good the food was, the consumer felt let down at the time of consumption. This integral tablecloth makes all the difference between a civilised and uncivilised eating experience," explained Laurence Seidler, CEO (1) (Chief Executive Officer) The highest individual in command of an organization. Typically the president of the company, the CEO reports to the Chairman of the Board. of Advent Global, who came up with the idea. "It gives the customers a clean, aesthetically-pleasing place setting and serviette -- lifting the enjoyment of the food to a higher level as well as giving a huge boost to the brand image of the company providing it." The removable sheets also form pouches when they are attached to the central bag. These can be filled at the point of manufacture with cutlery cutlery, various types of implements for cutting, preparing, and eating food. In addition to different kinds of knives and the steels to sharpen them, the term usually encompasses forks and spoons. , condiments and napkins under strict control rather than a random handful thrust into the bag by the server thereby offering considerable savings by ensuring strict cost control and faster servicing of orders. Order processing is further speeded up because there is no longer the need to provide trays for customers eating in the establishment as their order is also put in a BreakAway bag. The bag's unique design provides up to three time better thermal insulation The term thermal insulation can refer to materials used to reduce the rate of heat transfer, or the methods and processes used to reduce heat transfer. Heat is transferred from one material to another by conduction, convection and/or radiation. for the contents by virtue of the air trapped a contrivance for shutting off foul air or gas from drains, sewers, etc.; a stench trap. See also: Air in the two side pouches, the additional layers of paper and the sealed top. BreakAway is environmentally friendly Environmentally friendly, also referred to as nature friendly, is a term used to refer to goods and services considered to inflict minimal harm on the environment.[1] because it retains its stand up shape even once emptied and thus provides a perfect and logical receptacle for any waste, enabling everything to be easily disposed of rather than littering the environment. The design is also a boon for advertising as it offers several flat surfaces for the clear display of adverts and triples the space for advertising or branding. BreakAway is unlikely to be crumpled crum·ple v. crum·pled, crum·pling, crum·ples v.tr. 1. To crush together or press into wrinkles; rumple. 2. To cause to collapse. v.intr. 1. -- unlike a traditional bag -- ensuring that they have a long visibility time. Promotional materials can also be factory inserted into the side pouches. "One of the biggest problems for fast food outlets is when to deliver a message to their customer. Before the invention of BreakAway, their only chance was when the diner diner, restaurant resembling the railroad dining car that is its source. In the mid-19th cent., the first dining cars that appeared on trains were nothing more than an empty car with a fastened-down table. George M. was standing impatiently in a queue waiting to served," comments Seidler. "Now, the outlet can deliver their message to them at a relaxed time when they are eating and are more receptive." Advent estimates that BreakAway will cost about double that of a traditional bag. This additional cost would be more than offset by the savings on cost control of inserts, enhanced brand image, speedier service and increased advertising potential. The world market for bags for Fast Food is currently four thousand million bags a year - nearly half of which are used by McDonalds. The rights to BreakAway are available to license from Advent Global. "We're a creative ideas company not a manufacturing one," explained Laurence Seidler. "Our strategy is to come up with creative, innovative solutions to real world problems and then license a big company to take it to market. It's a classic Intellectual Property (IP) model. We are already starting discussions with several international brand leaders in the Fast Food industry. Our ideal outcome would be to provide an exclusive license to one of the multinationals who would then have a major competitive edge over its rivals." For further information, please contact Markus Wolfel, Advent Global SL, c/ Trinidad 2, Murchas 18656, Granada, SPAIN. Tel.: +34 958 788 910 Fax: +34 958 788 379. Email: markus.wolfel@advent.novarsis.com Website: www.breakawaybag.com About Advent Global Formed in 2001 by Laurence Seidler, Advent Global is a self-funding venture capital company that acts as an incubator incubator, apparatus for the maintenance of controlled conditions in which eggs can be hatched artificially. Incubator houses with double walls of mud, a fireroom, and several compartments each holding about 6,000 hens' eggs were developed in ancient times; the for ideas that either turn into the basis for daughter companies or are spun off as Intellectual Property licensing sales once perfected. Advent currently employs nine staff in its offices just outside Granada, Spain and numerous specialist consultants and engineers. Pictures can be downloaded from http://www.breakawaybag.com/press/download/FourBreakAwayPictures.zip BreakAway is a registered trademark of Advent Global. |
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