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Fast Company Magazine Launches Branding Campaign.


NEW YORK New York, state, United States
New York, Middle Atlantic state of the United States. It is bordered by Vermont, Massachusetts, Connecticut, and the Atlantic Ocean (E), New Jersey and Pennsylvania (S), Lakes Erie and Ontario and the Canadian province of
 -- Fast Company magazine today launched a print and online branding campaign to reach the advertising and media buying communities. The trade campaign will run through November November: see month.  10, 2006 with ads set to appear in The New York Times newspaper, AdvertisingAge.com, Mediaweek.com, MediaLifeMagazine.com, MediaPost.com, and SRDS SRDS Symposium on Reliable Distributed Systems
SRDS Standard Rate and Data Service
SRDS Shop Repair Data Sheets
.com.

"Fast Company magazine has a distinctive voice in the advertising community - it's it's  

1. Contraction of it is.

2. Contraction of it has. See Usage Note at its.


it's it is or it has
it's be ~have
 a provocative brand with an edge about the future of business and the people and ideas that are sparking change and transformation in the business world," said Jayson Goldberg, publishing director, Fast Company. "This new trade campaign reinforces the strong brand characteristics that continue to make Fast Company an award-winning business title and influential media brand since it was founded 10 years ago."

The campaign, developed in house by Fast Company's marketing team, will reinforce the magazine's unique editorial voice, exceptional readership read·er·ship  
n.
1. The readers of a publication considered as a group.

2. Chiefly British The office of a reader at a university.
, and influence on the future of business.

Specifically, the campaign's creative elements are designed to:

* Convey the distinction of the Fast Company brand's black banners and red arrow to make a bold statement;

* Highlight the magazine's award-winning editorial quality and its well-recognized ability to unveil future business trends, influential change agents, and powerful unconventional ideas that are shaping the business sector.

About Fast Company

Award-winning Fast Company magazine and FastCompany.com cover the ideas, trends and individuals that are sparking change to create the future of business. Now celebrating its 10th year anniversary, Fast Company is owned by Mansueto Ventures LLC (Logical Link Control) See "LANs" under data link protocol.

LLC - Logical Link Control
. Visit www.fastcompany.com.
COPYRIGHT 2006 Business Wire
No portion of this article can be reproduced without the express written permission from the copyright holder.
Copyright 2006, Gale Group. All rights reserved. Gale Group is a Thomson Corporation Company.

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Publication:Business Wire
Date:Oct 9, 2006
Words:251
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