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Fashionmall.com, Inc. Acquires Three Web Sites in Three Months; Beautyjungle.com, MXGonline.com and Itsybits.com Acquisitions Expand Company's Offerings.


Business & Technology Editors

NEW YORK--(BUSINESS WIRE)--March 1, 2001

fashionmall.com, Inc. (NASDAQ NASDAQ
 in full National Association of Securities Dealers Automated Quotations

U.S. market for over-the-counter securities. Established in 1971 by the National Association of Securities Dealers (NASD), NASDAQ is an automated quotation system that reports on
: FASH v. t. 1. To vex; to tease; to trouble.
[

imp. & p. p. os> Fashed

r>;

p. pr. & vb. n. os> Fashing.]

n. 1. Vexation; anxiety; care.
Without further fash on my part.
) announced today that it has completed three acquisitions of the web operations Web operations is a domain of expertise within IT systems management that involves the deployment, operation, maintenance, tuning, and repair of web-based applications.

With the rise of web technologies since mid-1995, specialists have emerged that understand the complexities of
 and intellectual property assets over the last three months, including the teen fashion property mxgonline.com (aka MoxieGirl), the petite apparel portal ItsyBits.com, and, most recently, the prominent beauty site beautyjungle.com. In each case fashionmall.com, Inc. has acquired the domain names, trademarks, intellectual property assets, content and web sites of the individual domains.

"These three properties extend our reach within the fashion and beauty category significantly", says fashionmall.com, Inc. CEO (1) (Chief Executive Officer) The highest individual in command of an organization. Typically the president of the company, the CEO reports to the Chairman of the Board.  Ben Narasin and, "With these acquisitions we now have up to eight properties under management which gives us an extensive reach in fashion and beauty which creates a valuable offering for advertisers and tenants looking to reach a fashion focused audience on the web." The company is evaluating which properties will be re-launched as freestanding free·stand·ing  
adj.
Standing or operating independently of anything else: a freestanding bell tower; a freestanding maternity clinic.
 domains and which could be integrated into the signature fashionmall.com site.

fashionmall.com, Inc. operates a network of vertical shopping and content portals in the fashion, beauty and lifestyle space including boo.com, fashionmall.com, outletmall.com, styleexperts.com and fashionstyleshopper.com. Fashionmall.com, Inc. generates revenue through advertising and sponsorship across its network, as well as through traffic based contracts and slotting fees A slotting fee is a fee charged to produce companies or manufacturers by supermarket distributors (retailers) in order to have their product placed on their shelves.[1] The fee varies greatly depending on the product, manufacturer, and market conditions.  with manufacturers, retailers, magazines and catalogs who advertise, display and sell their products on the firm's sites.

Statements in this press release other than statements of historical fact are "forward-looking statements forward-looking statement

A projected financial statement based on management expectations. A forward-looking statement involves risks with regard to the accuracy of assumptions underlying the projections.
." Such statements are subject to certain risks and uncertainties, identified from time to time in the Company's filings with the Securities and Exchange Commission that could cause actual results to differ materially from any forward-looking statements. These forward-looking statements represent the Company's judgment as of the date of the release. The Company disclaims, however, any interest or obligations to update these forward-looking statements.
COPYRIGHT 2001 Business Wire
No portion of this article can be reproduced without the express written permission from the copyright holder.
Copyright 2001, Gale Group. All rights reserved. Gale Group is a Thomson Corporation Company.

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Publication:Business Wire
Geographic Code:1USA
Date:Mar 1, 2001
Words:315
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