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Fashion industry kicks off inaugural L.A. awards show.


WILL the inaugural L.A. Fashion Awards bring more recognition to en-overlooked local designers?

That remains a big question in fashion circles despite the recent show drawing 1,000 people to the Orpheum Theatre in downtown Los Angeles Downtown Los Angeles is the central business district of Los Angeles, California, located close to the geographic center of the metropolitan area. The sprawling, multi-centered megacity is such that its downtown core is often considered just another district like Hollywood or  to honor seven local fashion designers, manufacturers, retailers and others. It was held the day after Fashion Week to maximize attendance and exposure.

Among the winners were T-shirt retailer and manufacturer American Apparel American Apparel, LLC is a clothing manufacturer and retailer based in an 800,000 square foot factory in downtown Los Angeles, California. The company is most well known for making basic cotton knitwear such as t-shirts and underwear, but in recent years the product line has  LLC (Logical Link Control) See "LANs" under data link protocol.

LLC - Logical Link Control
, designer Trina Turk and Rosemary Brantley, fashion chair at the Otis College of Art + Design.

Similar events in New York New York, state, United States
New York, Middle Atlantic state of the United States. It is bordered by Vermont, Massachusetts, Connecticut, and the Atlantic Ocean (E), New Jersey and Pennsylvania (S), Lakes Erie and Ontario and the Canadian province of
 and Dallas have highlighted the achievements of local fashion, but until this year L.A. was without an awards show.

"We have the whole year to see how this affected us," said Jeff Halmos, co-founder of Newport Beach-based apparel company Trovata Inc., who was nominated for the fashion innovator award but lost out to L.A. fashion house Petro Zillia.

Trovata's company has also been nominated for an award by the Council of Fashion Designers of America The Council of Fashion Designers of America is a non-profit trade group for American fashion designers founded in 1962.[1]

The organization sponsors the CFDA/Vogue Fashion Fund, scholarships, and professional development programs, as well as awards for fashion
, a well-established honor in the industry. "Obviously, the scale is bigger," he said. "This award kind of transcends not only in the U.S., but also in Europe and in Asia."

Jennifer Uner, L.A. Fashion Awards co-producer, believes that this spotlight on the local industry could boost sales. An award or nomination "is a vote of confidence that does help them in the long run to be able to say, 'Yeah. we have a great product. It is something your retailers or consumers can trust,'" she said.

Of course, the L.A. Fashion Awards must become an industry mainstay to have influence. As soon as this year's awards show wrapped up Oct. 21, Uner and partner Mary Hill started working on next year's.

Already, Uner has contacted the Nasdaq Stock Market Nasdaq stock market

The first electronic stock market listing over 5000 companies. The Nasdaq stock market comprises two separate markets, namely the Nasdaq National Market, which trades large, active securities and the Nasdaq Smallcap Market that trades emerging growth companies.
, accounting firm Moss Adams LLP LLP - Lower Layer Protocol  and Angeleno magazine to see if they'll return as sponsors for next year's fashion awards. So far, she said, "I do have a lot of people who have said that they will support it again."

Staff reporter Rachel Brown can be reached at (323) 549-5225, ext. 224, or by e-mail at rbrown@labusinessjournal.com.
COPYRIGHT 2005 CBJ, L.P.
No portion of this article can be reproduced without the express written permission from the copyright holder.
Copyright 2005, Gale Group. All rights reserved. Gale Group is a Thomson Corporation Company.

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Title Annotation:MARKETPLACE
Author:Brown, Rachel
Publication:Los Angeles Business Journal
Geographic Code:1USA
Date:Oct 31, 2005
Words:360
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