Fashion Trip Web Site Traffic Up 290 Percent; ModaCAD's Distribution of Demo CD-ROMs Drives Users to Site.

LOS ANGELES--(BUSINESS WIRE)--Oct. 23, 1998--ModaCAD Inc. (Nasdaq/NMS:MODA) Friday announced that traffic to its Fashion Trip Web site, located at www.fashiontrip.com, is up approximately 290 percent since it began distribution of demo CD-ROMs of the Fashion Trip product in conjunction with Seventeen Magazine.

ModaCAD is using internal systems to track Web site traffic at this time. The company is in the process of securing an independent outside auditor which will enable ModaCAD to provide additional detail pertaining to Web traffic information in the future.

Packaged with the cover of Seventeen Magazine, Fashion Trip began appearing on newsstands in trendsetting key markets on Oct. 15. This mass distribution will continue throughout secondary markets in November.

"We are continuing to build momentum and drive more and more users to our site. The increase in traffic proves that our marketing strategy is working," stated Maurizio Vecchione, president and chief operating officer for ModaCAD. "Fashion Trip has already gained brand recognition among its intended demographic of young women ages 15-28, and the demos have just begun distribution. We expect the traffic to climb dramatically over the coming weeks as the CD-ROMs continue to reach the consumers and our site's capabilities continue to expand."

The Fashion Trip magazine, located at www.fashiontrip.com/zine, is freely available to anyone. This always new and ever-changing site contains contests, product info and an online lifestyle magazine featuring information on fashion, beauty, events, movies, fashion horoscopes and even music and video clips provided by Interscope Records.

The magazine offers advice columns where users can "Ask A Guy," find out "How'd Ya Get The Job," "Ask The Beauty Guru," and "How To Do It." There are also links to other affiliated sites that appeal to the Fashion Trip demographic.

Joyce Freedman, ModaCAD's chief executive officer, added, "The amount of traffic we are receiving at the site reflects ModaCAD's ability to run a successful online magazine as a way to promote the Fashion Trip CD-ROM. This growing base of returning users will become a platform for upcoming e-commerce products currently under development, including the recently announced Fashion Finder, as well as provide us with additional venues for advertising."

Recently expanded, www.fashiontrip.com is currently hosting a "Fashion Nightmares Contest" in time for Halloween. The 10 best fashion nightmares and 10 runners-up will receive an array of prizes provided by Fashion Trip retailers and manufactures and will have their stories posted on the Web site. The Fashion Trip Web site will continue to receive additional Web content and continue to offer expanded capabilities of interest to users. The contest is designed to provide ModaCAD with conversion rates for advertising of future products.

In addition to distributing demo CD-ROMs with Seventeen Magazine, ModaCAD is currently cross-promoting the site through strategically placed banner ads on major search engines, portals, and popular fashion and beauty sites.

Co-developed with Intel Corp. and published by Sierra On-line Inc., Fashion Trip is an interactive, Web-enabled, online shopping experience that incorporates updateable 3-D fashion stores and allows users to access merchandise in a personalized environment. ModaCAD's product is a unique e-business program combining technology, fashion, beauty and entertainment in one lifestyle venue.

ModaCAD is rapidly becoming a premier developer and supplier of digital content management technology enabling advanced product visualization for electronic commerce. For the past 10 years it has leveraged its core, patented rendering technology into a variety of electronic merchandising products primarily targeted at the home design, home furnishings, apparel and industrial design industries. ModaCAD can be found on the Internet at www.modacad.com.