Fashion Model Emme, JCPenney, and Kellwood Company to Launch Exclusive True Beauty Apparel Line in 500 Stores.Business Editors PLANO, Texas--(BUSINESS WIRE)--Feb. 11, 2003 Fashion model Emme and Kellwood Company (NYSE NYSE See: New York Stock Exchange :KWD KWD In currencies, this is the abbreviation for the Kuwaiti Dinar. Notes: The currency market, also known as the Foreign Exchange market, is the largest financial market in the world, with a daily average volume of over US $1 trillion. ), a leading marketer of apparel, will introduce the True Beauty(TM) by Emme(R) apparel line in spring 2003. JCPenney will carry the line in approximately 500 stores, as well as catalog and on jcpenney.com. The partnership was announced today by Emme; Stephen L. Ruzow, president of Kellwood Womenswear; and Vanessa Castagna, JCPenney chairman and CEO (1) (Chief Executive Officer) The highest individual in command of an organization. Typically the president of the company, the CEO reports to the Chairman of the Board. of JCPenney Stores, Catalog and Internet. Emme, as an entrepreneur, is the internationally renowned host of E! Entertainment Television's Fashion Emergency. She is also a best selling author and leading full-figured model. True Beauty by Emme marks Kellwood's second on-going apparel venture with Emme, with the first being The EMME(R) Collection, which debuted in stores in April 2000. Specifically designed for plus-size women, True Beauty by Emme is, with an average retail price of $45, an affordable and versatile line designed to meet the needs of a woman's busy lifestyle. The collection includes women's sportswear, dresses and intimate apparel, and will be sold exclusively at JCPenney the first year. "The True Beauty by Emme line is a 'dressed up' version of everyday basics which will suit a woman's lifestyle fashion needs," said Emme. The collection will offer a variety of colors and novelty fabrics and a versatile assortment of flattering silhouettes. True Beauty by Emme is targeted to all women who are among the 50 percent of American women who are a size 14 and above, who believe in style, fashion, and self expression. "Emme has always emphasized that a woman's "true beauty" is defined by both inner and outer beauty, and that women, regardless of shape or size, must realize that they are just as beautiful on the inside as out," said Castagna. "Capturing outer beauty is related to what we wear and how we dress, and when we look good, we feel good. This is the message True Beauty by Emme conveys. This collection is built entirely for plus-size women and focused on making them look and feel fashionable and fabulous. Women should look to True Beauty by Emme to help them define and illustrate their own sense of style and true beauty." "Emme is an inspiration to millions. Her beauty and sense of style were a natural match for us," said Ruzow. "We feel that the partnership between True Beauty by Emme and JCPenney is a sensible one. Emme has long been a vocal advocate for the importance of a woman's self esteem as it relates to her body image. JCPenney's slogan, 'It's All Inside' seems to sum up the fact that a woman can feel good about herself based on her inner beauty, reinforcing Emme's standpoint." About Emme A leading model, Emme has been twice named "One of the 50 Most Beautiful People in the World" by People magazine. She also was honored as Biography magazine's "25 Most Influential Women". Emme made history as the first full-figured model and is the author of the book True Beauty (G.P. Putnam's Sons, 1997). Her second book entitled, Life's Little Emergencies (St. Martin's St. Martin's or St. Martins may refer to:
About Kellwood Celebrating over 40 years of value, fashion and diversity, Kellwood is a $2.3 billion marketer of apparel and consumer soft goods soft goods pl.n. See dry goods. Noun 1. soft goods - textiles or clothing and related merchandise drygoods commodity, trade good, good - articles of commerce . Kellwood specializes in branded as well as private label products, and markets to all channels of distribution with product specific to a particular channel. Kellwood brands include Sag Harbor Sag Harbor A village of southeast New York on the eastern end of Long Island on an inlet of Long Island Sound. A major whaling port in the early 19th century, it is today primarily a resort. Population: 2,360. (R), Koret(R), Jax(R), David Dart(R), Gerber(R) Democracy(R), David Meister(TM), Dorby(TM), My Michelle(R), Vintage Blue(TM), EMME(R), Bill Burns Bill Burns may refer to:
About JCPenney J. C. Penney This article is about the department store chain. For its founder, see James Cash Penney. For the Irish retail chain branded Penney's, see Primark. J. C. Penney Company, Inc [1](NYSE: JCP; most commonly known today by the name JCPenney or simply Corporation, Inc., the wholly-owned operating subsidiary An operating subsidiary is a business term frequently used within the United States railroad industry. In the case of a railroad, it refers to a company that is a subsidiary but operates with its own identity and rolling stock. of the Company, is one of America's largest department store, drugstore, catalog, and e-commerce retailers, employing approximately 250,000 associates. As of January 25, 2003, it operated 1,048 JCPenney department stores This is a list of department stores. In the case of department store groups the location of the flagship store is given. This list does not include large specialist stores, which sometimes resemble department stores. throughout the United States, Puerto Rico, and Mexico, and 54 Renner department stores in Brazil. Eckerd Corporation operated 2,686 drugstores throughout the Southeast, Sunbelt, and Northeast regions of the U.S. JCPenney Catalog, including e-commerce, is the nation's largest catalog merchant of general merchandise. J. C. Penney Corporation, Inc. is a contributor to JCPenney Afterschool af·ter·school adj. often after-school 1. Taking place immediately following school classes: afterschool activities. 2. Fund, a charitable organization committed to providing children with high quality after school programs to help them reach their full potential. |
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