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Fashion Icon John Bartlett Dresses Up FT.com; FT.com Introduces Monthly Style Into the Time Off Channel.

Business Editors

NEW YORK--(BUSINESS WIRE)--Sept. 20, 2000

Don't know the difference between Calvin Klein and Calvin and Hobbes? Is the office still emailing their friends a picture of your last casual Friday outfit as a joke? Coming this October, help is on the way, as FT.com, the global internet portal of the Financial Times, is introducing internationally-renowned fashion designer John Bartlett to the FT.com site.

Beginning in October, Mr. Bartlett will be contributing his fashion sense and know-how in a monthly style/fashion column courtesy of Time Off, the lifestyle channel of FT.com. His periodic column will cover a range of subjects relating to the fashion and style industry.

"John Bartlett will bring a sharp and introspective take on the state of fashion to the Time Off Style page," said Paul Maidment, editor of FT.com. "As a former sociology major who now makes sociological statements through his cutting-edge ready-to-wear, there is no one better to explain the culture of fashion to Financial Times readers."

"When FT.com first approached me to write a monthly column, I have to admit I was a bit puzzled at how to represent the fashion community to a business-oriented audience," said John Bartlett. "However, I was surprised by the fresh look and approach of FT.com. It will be a unique experience to write about the goings-on in fashion not traditionally covered by the daily trade publications and present it to the business professional in a voice that is more from a personal, ironic point of view. I can't wait to start typing away!"

About FT.com

FT.com is a global business website and the internet partner of the Financial Times. It combines the values, authority and expertise of the Financial Times Newspaper with the immediacy and interactivity of the internet. With comprehensive, up-to-the-minute global news, analysis and market information and the net's biggest free business information search tool, Total Search, with over 3000 international publications and more than 10 million free articles, FT.com is the toolkit for business professionals. FT.com is read by 1.2 million unique users and generates 33 million page views per month.
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Publication:Business Wire
Date:Sep 20, 2000
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