Fashion House Names Industry Executive Sandy Gabriele to Direct Its New Private Label Division.

LOS ANGELES -- The Fashion House Holdings, Inc. (OTCBB:FHHI), a footwear industry company licensing designer brands, announced today it has hired a veteran industry sales executive Sandy Gabriele to direct its recently launched Private Label division.

Gabriele's appointment is part of a new strategic initiative at The Fashion House to focus on potential private label customers. Formerly, Gabriele served as a sales analyst and executive at AeroGroup International, where she directed the sale of private labels for the Northeast territory. Among her accomplishments, she increased sales revenue during her employment with AeroGroup. Gabriele's professional experience also includes positions with fashion designer Isaac Mizrahi and in the retail sector.

"Sandy brings the kind of hands-on sales experience and industry relationships that we believe will help The Fashion House develop our new private label business," said John Hanna, President and CEO of The Fashion House. "There are opportunities within the private label industry, and we are glad to have a professional of Sandy's experience and talent spearheading these efforts."

The Fashion House's core business is the design, manufacture and distribution of licensed women's fashion footwear for top brands including Bill Blass, Oscar de la Renta, Richard Tyler and Isaac Mizrahi. It is expected that the new Private Label division will enable the Company to amortize core production costs and increase sales by designing and marketing footwear for private labels or brands owned by national department store chains and other large retail outlets.

About The Fashion House, Inc.

The Fashion House is a design-driven footwear company that harnesses the established value of the world's most successful brands to bring quality women's footwear and glamour to the mass market through top department stores and other major retail channels. The Fashion House designs, manufactures, and licenses women's designer footwear for high-profile designer brands. The Company has signed exclusive worldwide licensing agreements with a number of global fashion industry leaders including Bill Blass, Oscar de la Renta, Richard Tyler and Isaac Mizrahi, to develop and design footwear product lines that bear these valuable brand names. The Fashion House actively pursues new business opportunities and continued growth in a strategy of acquisitions of sustainable niche brands, optimal penetration of existing sales channels and the expansion of Web-based and other traditional catalog operations. For investor-specific information about. For additional information about our company, visit www.thefashionhouseinc.com.

Forward-Looking Statements 

This news release contains "forward-looking statements." The Company intends forward looking terminology such as "believes," "expects," "may," "will," "should," "could," "anticipates," "plans" or similar expressions to identify forward-looking statements. All statements in this news release that are not statements of historical fact, including the statements that additional growth is expected, that additional designer licenses are intended to be obtained, that we hope to continue to grow our business by establishing new partnerships with the fashion world's most famous names, and we intend to expand our distribution, are forward-looking statements. Such statements are subject to certain risks and uncertainties which could cause the Company's actual results to differ materially from those anticipated by the forward-looking statements. These risks and uncertainties include, but are not limited to, those described in the Company's periodic reports filed with the United States Securities and Exchange Commission. The Fashion House assumes no obligation to update these forward-looking statements, and does not intend to do so. This document is not construed to be an offer to sell or the solicitation of an offer to buy any securities in any jurisdiction where such an offer would be illegal. No action is being solicited based upon this material. This document is for the general information of potential investors, partners and other interested parties. Opinions expressed are the Company's current opinions as of the date appearing on this document. No representation is made that the information herein is accurate, or reliable or complete. In fact, readers of this press release are expressly cautioned that the information referenced herein is incomplete because comprehensive disclosures on The Fashion House, Inc., including audited financial statements, have not yet been made.