Fashion House Launches Private Label Division to Open New Revenue Channels with High-Margin Potential; Private Label Business to Target Major Department Stores and Other Leading Retail Footwear Outlets.

LOS ANGELES -- The Fashion House, Inc. (OTCBB:FHHI), a high-growth footwear industry rollup company licensing the world's most valuable designer brands, has launched a new private label division as part of a strategic initiative to expand its customer base and open new distribution channels for its women's fashion footwear products, and to accelerate growth of high-margin revenue opportunities.

The Fashion House's core business is the design, manufacture and distribution of licensed women's fashion footwear for top fashion brands including Bill Blass, Oscar de la Renta, Richard Tyler and Isaac Mizrahi.

The new private label division will enable the Company to further leverage and amortize core production costs by designing and manufacturing footwear for private labels or brands owned by national department store chains and other large-scale retail footwear outlets. This will allow for higher margins with existing product lines, as well as increased distribution for the company through additional retail channels.

"Virtually every major department store has multiple private label brands, so the creation of a private label division gives us access to an enormous and important customer base, with very substantial revenue growth opportunities," said John Hanna, President and CEO of The Fashion House.

In addition, because there are no royalty fees paid on the private labels, profit margins are expected to be larger than those under the Company's licensed manufacturing agreements.

About The Fashion House, Inc.

The Fashion House is a design-driven footwear company that harnesses the established value of the world's most successful brands to bring quality women's footwear and glamour to the mass market through top department stores and other major retail channels. The Fashion House designs, manufactures, and licenses women's designer footwear for high-profile designer brands. The Company has signed exclusive worldwide licensing agreements with a number of global fashion industry leaders including Bill Blass, Oscar de la Renta, Richard Tyler and Isaac Mizrahi, to develop and design footwear product lines that bear these valuable brand names. The Fashion House actively pursues new business opportunities and continued growth in an aggressive strategy of acquisitions of sustainable niche brands, optimal penetration of existing sales channels and the expansion of Web-based and other traditional catalog operations. For investor-specific information about The Fashion House, including recent news and stock price data, please visit http://www.trilogy-capital.com/fhhi_summary.aspx. For an Investor Fact Sheet about The Fashion House, please visit http://www.trilogy-capital.com/tcp/fashionhouse/factsheet.html. For additional information, visit www.thefashionhouseinc.com.

Forward-Looking Statements 

This news release contains "forward-looking statements." The Company intends forward looking terminology such as "believes," "expects," "may," "will," "should," "could," "anticipates," "plans" or similar expressions to identify forward-looking statements. All statements in this news release that are not statements of historical fact, including the statements that additional growth is expected, that additional designer licenses are intended to be obtained, that we hope to continue to grow our business by establishing new partnerships with the fashion world's most famous names, and we intend to expand our distribution, are forward-looking statements. Such statements are subject to certain risks and uncertainties which could cause the Company's actual results to differ materially from those anticipated by the forward-looking statements. These risks and uncertainties include, but are not limited to, those described in the Company's periodic reports filed with the United States Securities and Exchange Commission. The Fashion House assumes no obligation to update these forward-looking statements, and does not intend to do so. This document is not construed to be an offer to sell or the solicitation of an offer to buy any securities in any jurisdiction where such an offer would be illegal. No action is being solicited based upon this material. This document is for the general information of potential investors, partners and other interested parties. Opinions expressed are the Company's current opinions as of the date appearing on this document. No representation is made that the information herein is accurate, or reliable or complete. In fact, readers of this press release are expressly cautioned that the information referenced herein is incomplete because comprehensive disclosures on The Fashion House, Inc., including audited financial statements, have not yet been made.