Fashion Finder Unveiled by ModaCAD; Next-Generation Visual Search Engine Creates New Standard In On-line Comparison Shopping For Fashion and Apparel.

LOS ANGELES--(BUSINESS WIRE)--Oct 2, 1998--ModaCAD Inc. (Nasdaq/NM:MODA) unveiled today the next step in the company's product strategy for fashion e-commerce.

ModaCAD is currently developing a unique Internet site for fashion and fashion-related products, the core of which is a dynamic search engine capable of conducting the most accurate and sophisticated fashion searches available on the Internet today.

This new micro-portal, called Fashion Finder, will feature ModaCAD's rich product visualization technology and will also facilitate the on-line purchasing of fashion and fashion-related items. Fashion Finder will provide the company with a variety of new and expanded revenue streams including e-commerce fulfillment agreements that enable ModaCAD to receive a portion of revenues generated from the site.

Powered by a set of groundbreaking visual tools, Fashion Finder creates a new standard of ease in on-line apparel shopping by eliminating the obstacles to purchasing associated with current search engines and on-line stores. Fashion Finder's dynamic search engine conducts incredibly precise customized searches based on criteria such as gender, apparel category, material type, brand name and preferred care instructions, locating products conveniently and effectively for users.

In addition, Fashion Finder allows consumers to search for apparel visually, based on color or pattern, and without entering keywords or text of any kind. Fashion Finder also enables seamless multi-vendor searches, allowing users to cross merchandise and comparison shop from a wide variety of leading brand name apparel manufacturers and retailers in a single, secure environment.

These customized, comparative, and visual search capabilities will make Fashion Finder the most personalized, comprehensive, and easy-to- use consumer web site for fashion.

Using ModaCAD's advanced visualization tools, Fashion Finder displays search results to users in a rich visual format that serves as a pre-purchase preview. A zoom viewing function allows consumers to view items close-up, providing the ability to inspect fabric stitching, buttons, and other details that help the user decide to make a purchase.

Such rich visualization allows Fashion Finder to combine the best aspects of retail shopping--the high-impact visual excitement, along with the ability to see fashion details close-up--along with the ease and convenience of the latest in Internet technologies.

Taken together, Fashion Finder's custom visual searches, high-quality graphics, and exclusive zoom viewing technology mark a significant development in content management technologies for e-commerce and will enable Fashion Finder to break through the traditional barrier to Internet fashion sales.

Joyce Freedman, chief executive officer of ModaCAD added, "Fashion Finder represents ModaCAD's entrance into in the field of e-commerce as a leading provider of rich visual merchandising and our emergence as an Internet company."

Fashion Finder's consumer launch date is scheduled for late 1998. Free to all, the site will initially be targeted at women. Fashion Finder will eventually expand into other demographic categories and in addition, will provide promotional opportunities for ModaCAD's existing e-commerce product aimed at younger women.

Maurizio Vecchione, president and chief operating officer of ModaCAD stated: "Micro-portals are the future of searching on the Internet. We are planning an aggressive marketing campaign with major brand participants, which will build on the success of our current marketing strategy, in order to drive users to the Fashion Finder site and to create a massive user base.

"As a result, Fashion Finder is destined to become the leading address for fashion and apparel shopping on the Internet."

ModaCAD is a premier developer and supplier of digital content management technology enabling advanced product visualization for electronic commerce. For the past 10 years it has leveraged its core, patented rendering technology into a variety of electronic merchandising products primarily targeted at the home design, home furnishings, apparel, and industrial design industries.