Fashion Designers Use Their Heads to Fight Breast Cancer.

Food/Fashion/Health & Lifestyle Writers

MINNEAPOLIS--(BUSINESS WIRE)--Sept. 23, 2002

Successful Save Lids to Save Lives Program Takes a Fashionable Turn

Encouraging Consumers to Bid on One-of-a-Kind

"Lids" to Benefit the Breast Cancer Cause

A dream team of designers, led by TV personality/model/designer EMME, have joined forces to create one-of-a-kind designer "lids" (hats) that will be auctioned on eBay.com from September 27 through October 7, 2002 to benefit the Susan G. Komen Breast Cancer Foundation. To enhance its long-standing commitment to the breast cancer cause, Yoplait(R) brought the Save Lids to Save Lives Design Team together for the auction to create a distinctive and fun way for consumers to demonstrate their support in the fight against breast cancer.

The Save Lids to Save Lives online auction is an extension of Yoplait's signature Save Lids to Save Lives(R) program, which this year for the fifth time encourages yogurt-lovers to send in the special pink lids on Yoplait containers to help fight breast cancer. For every pink lid sent in by consumers between September 1 and December 31, 2002, Yoplait will donate 10 cents to the Komen Foundation, up to a maximum of $750,000. The money generated from the program and the auction, combined with an additional guaranteed donation of $750,000 creates a total possible donation of more than $1.5 million for 2002.

"Consumers have really rallied around Yoplait's Save Lids to Save Lives, collecting an outstanding five million lids last year," said Bob Waldron, president, Yoplait USA. "The Save Lids to Save Lives Auction creates another opportunity for people to show their support for the breast cancer cause."

Each hat up for auction tells an individual story, symbolizing the designer's personal experience with breast cancer and reflecting relationships with those relatives and friends who have battled the disease. Hats vary from elegant to sporty to casual, suiting just about any fashion preference.

"I have always believed that fashion is a way of expressing oneself. Since I lost my own mother to breast cancer as a teenager, I am very passionate about the need for more breast cancer research, awareness and outreach. Designing a hat that will benefit others seems like the perfect way to show my support for the cause," said Emme.

Betsey Johnson created her hat including newspaper clippings, photos and other personal items to reflect her personal battle with breast cancer.

"I discovered breast cancer after my breast implant broke. Since my experience, I have tried to use my expertise and creativity to make an impact on the issue and help more women overcome breast cancer," said Johnson.

"We are thrilled to work with such a talented team of designers to impact the cause," said Waldron. "Additionally, the Save Lids to Save Lives program is a great 'everyday' way to get involved fighting breast cancer."

From September 27 through October 7, fashion fans across the country will have the opportunity to bid on the unique "lids" on eBay.com. For additional information and a preview of the hats, visit www.YoplaitUSA.com.

YOPLAIT HISTORY OF GIVING:

For more than 15 years, Yoplait has been committed to raising awareness of women's issues, including breast cancer, heart health, osteoporosis prevention, and fitness. With the attainment of this year's goals and the fulfillment of this year's commitment, Yoplait, its parent company General Mills and its Foundation will have donated over $10 million to the breast cancer cause over the past five years. In addition to the Save Lids to Save Lives campaign and auction, Yoplait is a member of the Komen Foundation's Million-Dollar Council and is National Series Presenting Sponsor of the Komen Race for the Cure(R), the largest series of 5K run and fitness walks in the world. Visit www.YoplaitUSA.com to get involved in Save Lids to Save Lives program.

ABOUT THE DESIGN TEAM:

The design team is comprised of individuals who donated their time and services to the Save Lids to Save Lives Auction to benefit breast cancer research. All proceeds from the Auction support the Komen Foundation's mission to eradicate breast cancer as a life-threatening disease. Yoplait will also contribute an additional donation in each designer's name to the Komen Foundation for his or her participation as a member of the Save Lids to Save Lives Design Team.

Following is a complete list of designers:

-- Bradley Bayou

-- Emme

-- Genevieve Gorder

-- Christine Heinen

-- Sylvia Heisel

-- Betsey Johnson

-- Liz Lange

-- Shoshanna Lonstein

-- Charlotte Ronson

CONSUMERS CAN MAIL PINK LIDS TO:

Save Lids to Save Lives(R)
P.O. Box 3033
Maple Plain, MN 55592 - 3033

Yoplait(R) and Save Lids to Save Lives(R) are registered trademarks of Sodiaal International, France.