FasTV.com and Advertising Age Team Up to Feature Ad Council Public Service Announcement Television Spots.

LOS ANGELES--(BUSINESS WIRE)--March 29, 1999--

Ad Council Nonprofit Classics Such as Smokey the Bear, McGruff

and the Crash Test Dummies to Be Accessible Online to Marketers,

Educators and Consumers

Starting Monday, many of The Ad Council's greatest public-service TV spots will be archived and available on the Web through a new relationship with FasTV (www.fastv.com), the Internet's first video destination and searchable programming service, as well as through The Ad Council's ongoing partnership with Advertising Age.

As part of this relationship, The Ad Council will provide FasTV.com with video highlights of past, award-winning campaigns as well as PSAs of new campaigns going forward. In addition to the original video spots, FasTV.com will include creative and agency credits and links to nonprofit organizations that can supply additional information about the issue or topic discussed within the PSAs.

"Using FasTV.com, consumers, educators, and members of the advertising and creative community can revisit classic and beloved campaigns and many characters that have become social icons in this century," commented Barry Layne, vice president of programming & production at FasTV.

"It is likely that in the history of the television medium, the greatest consistent work has been done on behalf of The Ad Council. With our role as the leader in the emerging video-on-the-Internet marketplace, FasTV believes it is our duty to make a commitment to the heritage of the industry in order to help play a role in its future."

FasTV.com has also agreed to run Ad Council commercials within its service as part of its regular on-site advertising rotation. The partnership between FasTV and the Ad Council was empowered in large measure by Advertising Age magazine and Stein Rogan + Partners, FasTV's New York City-based advertising agency.

As part of the program, Advertising Age's Web site, AdAge.com, will promote the co-branded Ad Council-FasTV archive on an ongoing basis.

The FasTV.com, Ad Council and Advertising Age partnership officially kicks off on March 29, as part of Advertising Age's first Millennium-series issue, "The Advertising Century." Advertising Age is supporting the initiative through links and tile placements on AdAge.com, as well as through print advertising in Advertising Age.

Advertising Age is also the exclusive advertising-trade press partner of the Ad Council's branding initiative, and will donate space in the six-figure range to its campaign.

In addition, Advertising Age will contribute a portion of the proceeds from ad sales of its special millennium-themed issues to the Ad Council Children's initiative. This will include the funding of a yearly internship program, named after Ad Age's founder, G.D. Crain Jr., for two students who will work out of The Ad Council's New York office.

In addition to providing all digitization, hosting and related technology resources for the Ad Council spots on the Internet, FasTV also tied its sponsorship of Ad Age's first Millennium-series special issue to its partnership with the association.

The Ad Council is a private, nonprofit organization that has been the leading producer of public-service-communications programs since 1942. The Ad Council supports campaigns that benefit children, families and communities. Its work has helped save lives and resources, and has educated the public about important issues and concerns of the day.

About FasTV Inc.

FasTV.com, now in beta testing and preparing for a spring 1999 consumer launch, has signed agreements with more than 20 content partners, including CNN, CNNfn, C-SPAN, The Weather Channel and others covering the following topic sectors: news, business/finance, sports, entertainment, weather, "how-to" and other consumer news, health and medicine, fashion, nutrition, parenting, and an entire range of lifestyle subjects.

Use of FasTV.com's Internet programming service is free to viewers. By employing proprietary technology, FasTV converts diverse broadcast, cable-TV and other video sources into online, digitally indexed files giving viewers the power to easily and quickly find only the clips they most want to see.

Searchable video allows Internet viewers to simply enter a word or phrase and watch the clips that are directly related to what they want, regardless of time zone or geography. Privately held, FasTV has headquarters in Los Angeles. The company has pioneered the growth of searchable video since 1996.