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FasTV names Chuck Ball as Vice President of Marketing and Business Development.


LOS ANGELES--(BUSINESS WIRE)--April 27, 1999--

FasTV Inc., the Internet's first searchable video destination for consumers and business, Tuesday announced the appointment of Chuck Ball as its vice president of marketing and business development.

Ball joins FasTV with more than 15 years of marketing, sales and general management experience. He will oversee marketing, advertising sales and business development activities, including establishing e-commerce, distribution and other strategic partnerships.

Ball has held key marketing, new product and business development positions at Procter & Gamble, Schering-Plough HCP HCP,
n healthcare provider, a professional who specializes in treating and managing a person's general or specific health needs.
 and The Walt Disney Noun 1. Walt Disney - United States film maker who pioneered animated cartoons and created such characters as Mickey Mouse and Donald Duck; founded Disneyland (1901-1966)
Disney, Walter Elias Disney
 Co. While at Disney, he served as general manager of the ABC/ESPN Video Publishing unit and was responsible for the integration of this business into BVHE's Burbank operations, as well as its consumer and trade relaunch. Prior to this, he served as director of marketing on BVHE's animated classics, including Disney's direct-to-video releases, marketing such titles as "Toy Story," "Aladdin & the King of Thieves," and "Cinderella."

Most recently, Ball served as executive vice president and general manager of the Magnitude Network, a provider of Internet services and solutions to radio stations, which was recently bought by CMG CMG Coastal & Marine Geology (USGS)
CMG Chipotle Mexican Grill, Inc. (stock symbol)
CMG Companion (of the Order Of) St Michael and St George
CMG Computer Measurement Group
 Information Services See Information Systems.  Inc. (Nasdaq:CMGI CMGI Commonly Maintained Grounds Infrastructures
CMGI College Marketing Group Information (Services) 
).

As a member of the founding executive team, he was responsible for strategic business planning and goal setting; the creation of infrastructure and systems to support Magnitude's marketing, e-commerce, and ad sales efforts; and managing the organization.

"Chuck's unique background, which includes traditional marketing, management and entrepreneurial successes, will be a tremendous asset as we position and establish the FasTV brand among consumers and within the business community," said Bill Swegles, president of FasTV. "His recent success in creating and managing an Internet broadcast startup, significantly strengthens the overall profile of our management team."

Ball began his career in the sporting goods Noun 1. sporting goods - sports equipment sold as a commodity
commodity, trade good, good - articles of commerce

sports equipment - equipment needed to participate in a particular sport
 industry as an independent sales representative and then as a managing general partner of a Northern California Northern California, sometimes referred to as NorCal, is the northern portion of the U.S. state of California. The region contains the San Francisco Bay Area, the state capital, Sacramento; as well as the substantial natural beauty of the redwood forests, the northern  retail chain. After receiving his Masters in Business Administration from UVA's Darden Graduate School of Business, he moved to brand marketing with Procter & Gamble on the Bounty paper towel and Luvs diaper brands.

At Schering-Plough HCP, Ball was responsible for new product and business development for foot-care devices, including the Dr. Scholl's brand. He moved from Schering-Plough to The Walt Disney Co.

About FasTV

FasTV.com, currently in trade presentation and due for consumer launch in May, uniquely combines both broadcasting and searchability on the Internet. FasTV has signed agreements with more than 20 content partners including CNN CNN
 or Cable News Network

Subsidiary company of Turner Broadcasting Systems. It was created by Ted Turner in 1980 to present 24-hour live news broadcasts, using satellites to transmit reports from news bureaus around the world.
, CNNfn, The Weather Channel, the American Medical Association American Medical Association (AMA), professional physicians' organization (founded 1847). Its goals are to protect the interests of American physicians, advance public health, and support the growth of medical science.  and others, enabling viewers to search and see video clips and associated text of interest to them across a broad array of trusted content.

By employing proprietary technology, FasTV converts diverse broadcast, cable TV and other video sources into online digitally indexed files giving viewers the power to easily and quickly find only the clips they most want to see. Searchable video allows Internet viewers to simply enter a word or phrase and watch the clips that are directly related to what they want, regardless of time zone or geography.

FasTV covers the following topic areas: news, business/finance, sports, entertainment, weather, "how-to" and other consumer news, health and medicine, fashion, nutrition, parenting and an entire range of lifestyle subjects. Use of FasTV.com's Internet programming service is free to viewers. Privately held, FasTV Inc. has headquarters in Los Angeles Los Angeles (lôs ăn`jələs, lŏs, ăn`jəlēz'), city (1990 pop. 3,485,398), seat of Los Angeles co., S Calif.; inc. 1850. . The company has pioneered the growth of searchable video since 1996.
COPYRIGHT 1999 Business Wire
No portion of this article can be reproduced without the express written permission from the copyright holder.
Copyright 1999, Gale Group. All rights reserved. Gale Group is a Thomson Corporation Company.

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Publication:Business Wire
Geographic Code:1USA
Date:Apr 27, 1999
Words:567
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