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Faroudja, a Division of Sage, Awarded Third Emmy by National Academy of Television Arts and Sciences.


Business Editors/High-Tech Writers

MILPITAS, Calif.--(BUSINESS WIRE)--Oct. 17, 2001

Sage IntelliComb(TM) Video Decoding, DCDi(TM)

Deinterlacing and TrueLife(TM) Enhancement Technologies

Produce Emmy-winning, High-definition Picture

Sage Inc. (Nasdaq:SAGI), a leading provider of digital display processors for consumer electronics and PC-display products, today announced that its Faroudja division has been awarded its third Emmy by the National Academy of Television Arts and Sciences
For the hip hop group see Natas (band)
The National Academy of Television Arts & Sciences or NATAS was created in 1955 to advance the arts and sciences of television.
. The award for "Pioneering Development of an HDTV (High Definition TV) A set of digital television (DTV) standards that offer the highest resolution and sharpest picture. Although some HDTV sets are available in standard (rather square) screen sizes, the overwhelming majority of sets are wide screen, which eliminates  Upconverter" recognizes a suite of technology that is instrumental in converting ordinary standard definition NTSC (National TV Standards Committee) The committee that developed the television standards for the U.S, which are also used in Canada, Japan, South Korea and several Central and South American countries. Both the committee and the standard are called "NTSC.  content into sparkling high-definition video This article is about high-definition video technology. For television systems, see High-definition television. For the tape format, see HDV. For compression and prerecorded media, see High-definition pre-recorded media and compression. , currently utilized by renowned consumer electronics manufacturers worldwide. This award-winning suite includes IntelliComb video decoding, Directional Correlational Deinterlacing (DCDi) and TrueLife enhancement, technologies that are the culmination of thirty years of Faroudja video experience.

"Recognition by the National Academy of Television Arts and Sciences is a prestigious honor that validates our leading-edge upconversion technology as being the best in class," said Chandra Reddy, president and CEO (1) (Chief Executive Officer) The highest individual in command of an organization. Typically the president of the company, the CEO reports to the Chairman of the Board.  of Sage. "The innovative technology we developed to create the HDTV upconversion process has been implemented in many of our processors, delivering unparalleled image quality for TV stations, home theater An audio/video entertainment center that has a large-screen TV and hi-fi system with three speakers in the front (left, right and center) and left and right speakers in the rear. Starting in the early 1990s, video inputs were added to stereo receivers and preamplifiers. , DVD players, projectors and TVs."

Upconversion of NTSC or other standard definition material to HDTV requires the highest quality video decoding, deinterlacing, scaling and enhancement. Sage's patented video decoding algorithms use intelligent adaptive combing (IntelliComb) to separate luma and chroma Short for "chrominance." The attributes of a color, which include its hue (frequency) and saturation (amount of black). See hue and saturation.  signals and time-base correction to stabilize unstable sources like low-cost VCRs. Sage's patented deinterlacing is motion adaptive on a per-pixel basis and includes Film Mode for proper handling of 3:2 and 2:2 pulldown material, bad edit detection/correction and DCDi. DCDi eliminates jagged edges normally seen on angled lines in motion video, creating smooth and natural-looking images. Sage's TrueLife enhancement uses patented non-linear algorithms to enhance the small details and colors in images, and improve depth perception by sharpening large edges without introducing visual artifacts artifacts

see specimen artifacts.
 or distortion. The overall result is a richer, more pleasing, high-definition-like picture.

This is the third Emmy awarded to the company. Earlier awards include a 1991 Emmy for engineering development and a 1998 LifeTime Achievement Emmy awarded to Yves Faroudja, the founder of Faroudja.

About Sage

Headquartered in Milpitas, Calif., Sage Inc. (Nasdaq:SAGI) is a leading provider of digital display processors, enabling superior picture quality for a variety of consumer technology and PC-display products ranging from web appliances to TVs and flat panel monitors See flat panel display. . Leveraging Emmy-award winning Faroudja technology from its acquisition of Faroudja Inc., Sage is developing products that bring the home theater experience to the mass consumer and PC-display market through digitally enhanced television Enhanced Television (ETV) is a collection of specifications developed under the OpenCable project of CableLabs (Cable Television Laboratories, Inc.) that define an ETV Application consisting of resources (files) adhering to the Enhanced TV Binary Interchange Format (EBIF) content , projection displays, DVD players and internet appliances. The Company's systems-on-a-chip technology provides highly integrated mixed signal and system functionality with higher picture quality than lower-quality processors at a similar component cost. Sage's display processors, which include Faroudja digital video processors, are used by world-renowned consumer electronics manufacturers such as Compaq, Fujitsu, Hyundai, InFocus, LG, NEC (NEC Corporation, Tokyo, www.nec.com, www.necus.com) An electronics conglomerate known in the U.S. for its monitors. In Japan, it had the lion's share of the PC market until the late 1990s (see PC 98).

NEC was founded in Tokyo in 1899 as Nippon Electric Company, Ltd.
, Philips, Samsung, Sanyo, Sony and Toshiba. More information about Sage can be found on its web site at www.sageinc.com; the Company may be contacted directly at 408/383-5300.

For a discussion of factors that could cause actual results to differ please see the publicly available SEC filings of Sage including its 10K for the year ended March 31, 2001 and particularly the discussion of risk factors within such documents

Note to Editors: All trademarks are those of their respective companies. All other products or company names mentioned are used for identification purposes only, and may be trademarks of their respective owners.
COPYRIGHT 2001 Business Wire
No portion of this article can be reproduced without the express written permission from the copyright holder.
Copyright 2001, Gale Group. All rights reserved. Gale Group is a Thomson Corporation Company.

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Publication:Business Wire
Geographic Code:1USA
Date:Oct 17, 2001
Words:592
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