Farmers Insurance Group(R) Enters Float in 2006 Pasadena Tournament of Roses Parade; ``Protecting Your Family'' is Farmers' 47th Entry.LOS ANGELES Los Angeles (lôs ăn`jələs, lŏs, ăn`jəlēz'), city (1990 pop. 3,485,398), seat of Los Angeles co., S Calif.; inc. 1850. -- Farmers Insurance Group(R) is proud to participate in the 2006 Tournament of Roses Parade The Tournament of Roses Parade was established, and first held, on January 1,1890, in Pasadena, California, eight miles (13 km) northeast of Downtown Los Angeles. Rooted in tradition, this parade is broadcast on multiple television networks, watched by upwards of one in Pasadena, California Pasadena is a city in Los Angeles County, California, United States. As of the 2000 census, the city population was 133,936 and the 160th largest city in the United States. The California Finance Department estimates the Pasadena population to be 146,166 in 2005. . This is Farmers' 47th year of participating in the parade. This year, the parade theme is "It's Magic" and Farmers' float is titled "Protecting Your Family." Protecting your family is one of the primary instincts that make up the magical qualities of motherhood. This year, the Farmers float demonstrates the magic of a mother's love as shown by a giant tyrannosaurus Tyrannosaurus (tīrăn'ōsôr`əs, tĭr–) [Gr.,=tyrant lizard], member of a family, Tyrannosauridae, of bipedal carnivorous saurischian dinosaurs characterized by having strong hind limbs, a muscular tail, and short rex. The pre-historic mama, clad in a frilly frill n. 1. A ruffled, gathered, or pleated border or projection, such as a fabric edge used to trim clothing or a curled paper strip for decorating the end of the bone of a piece of meat. 2. apron and wielding a cooking spoon, makes it clear that "Protecting Your Family" was a primary instinct -- even eons ago -- as she shields her "baby" T-Rex from a pair of velociraptors. Riding the float are Farmers 2005 Agent of the Year, Dave Clayton of Castro Valley, California Castro Valley is a census-designated place (CDP) in Alameda County, California, United States. As of the 2000 census, it is the fifth most populous unincorporated area in California, and the twenty-third in the United States. and 2005 District Manager of the Year, Jeff Hastings of Houston, Texas. "Farmers does what it takes to help protect our customers," said Jeff Beyer, Chief Communications Officer The chief communications officer or CCO is a job title for the head of communications, public relations and/or public affairs within an organization. Most typically, the CCO reports to the chief executive officer (CEO) of a corporate entity or president of an operating unit. at Farmers. "We know how important it is for our customers to feel safe and give them the peace of mind that they are taken care of," added Beyer. Flowers are the hallmark of any entry in the Pasadena Tournament of Roses, and the Farmers float is certain to be a crowd-pleaser in this area, too. A wide selection of produce will be utilized to achieve a prehistoric look for the tyrannosaurs and velociraptors -- accented by roses, orchids, irises and daisies making up the garden and foliage. The Farmers float is being constructed at the Rose Palace at 835 S. Raymond Avenue, Pasadena, CA 91105. The Farmers Insurance Group(R) companies comprise the nation's third-largest personal lines property & casualty insurance group -- helping to restore the lives of over 15 million customers when the unexpected happens. Headquartered in Los Angeles and doing business in 41 states, these companies provide homeowners, auto, business, life insurance, recreational products and financial services to more than 10 million households through 17,000 exclusive and independent agents and district managers. For an agent near you, call 1-800-FARMERS or visit www.farmers.com. |
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