Farm Journal Media. (At Closing News).
Farm Journal Media, Philadelphia Philadelphia, ancient cities Philadelphia, name of several ancient cities. One was in Lydia, W Asia Minor (now W Turkey). At the foot of Mt. Tmolus and near the location of modern Alaşehir, it was founded in the 2d cent. B.C. , is seeing a sharp upturn in fourth quarter spending leading into 2003. Company print and broadcast advertising revenues booked for fourth quarter 2002 exceed last year's fourth quarter revenue by more than 25 percent.
Farm advertising declined steadily for the past several years due to corporate mergers, a struggling farm economy and more recently a difficult national economy. The agricultural print advertising reporting service Agricom shows horticulture horticulture [Lat. hortus=garden], science and art of gardening and of cultivating fruits, vegetables, flowers, and ornamental plants. Horticulture generally refers to small-scale gardening, and agriculture to the growing of field crops, usually on a large and agriculture print advertising off 34 percent through June June: see month. 2002 versus June 2001.
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