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Farm Bureau Insurance of Michigan Selects CDC Software's Pivotal CRM Applications.


Farm Bureau Insurance's 2,500 Agents and Employees Will Use Pivotal CRM (Customer Relationship Management) An integrated information system that is used to plan, schedule and control the presales and postsales activities in an organization.  to Facilitate Cross-Selling and Up-selling Opportunities

ATLANTA & HONG KONG Hong Kong (hŏng kŏng), Mandarin Xianggang, special administrative region of China, formerly a British crown colony (2005 est. pop. 6,899,000), land area 422 sq mi (1,092 sq km), adjacent to Guangdong prov.  -- CDC See Control Data, century date change and Back Orifice.

CDC - Control Data Corporation
 Software, a wholly owned subsidiary Wholly Owned Subsidiary

A subsidiary whose parent company owns 100% of its common stock.

Notes:
In other words, the parent company owns the company outright and there are no minority owners.
 of CDC Corporation and a provider of industry-specific enterprise software applications and business services, announced today that Farm Bureau Insurance of Michigan has selected its Pivotal suite of CRM applications to improve client understanding, promote best practices, streamline marketing activities, and capitalize upon untapped opportunities within the customer base.

Using Pivotal CRM, Farm Bureau Insurance will now be able to consolidate client, household, activity, marketing, policy, and claim information into one intuitive and holistic view to empower its 2,500 agents and employees to more effectively grow and service its business and improve overall organizational performance Organizational performance comprises the actual output or results of an organization as measured against its intended outputs (or goals and objectives).

Specialists in many fields are concerned with organizational performance including strategic planners, operations,
.

Pivotal CRM will allow Farm Bureau Insurance of Michigan to:

* Consolidate client, household, activity, and policy information - Creating one centralized, intuitive, 360 degree view, Pivotal CRM will help to improve client understanding, customer service, and employee productivity.

* Improve agent productivity and promote best practices - Extending powerful business management and productivity tools, Pivotal CRM will streamline manual tasks and promote standard use of internal best practices that establish their role as "trusted advisors" for their clients.

* Become the primary household provider and expand household penetration - Fostering a better understanding of household and inter-relationships, Pivotal CRM will enable the strategic insight needed to capitalize on Cap´i`tal`ize on`   

v. t. 1. To turn (an opportunity) to one's advantage; to take advantage of (a situation); to profit from; as, to capitalize on an opponent's mistakes s>.
 unrealized customer cross-selling and up-selling opportunities.

* Improve marketing focus and ROI (Return On Investment) The monetary benefits derived from having spent money on developing or revising a system. In the IT world, there are more ways to compute ROI than Carter has liver pills (and for those of you who never heard of that expression, it means a lot).  - Enabling on demand, best practices-based marketing campaigns, Pivotal CRM will help to execute, measure and adjust campaigns for maximum effectiveness.

* Establish infrastructure to continue organizational growth - while improving revenues, margins, and profitability.

Farm Bureau Insurance is a multi-line insurance firm with about 2,500 total employees and associates that include insurance agents, claims adjusters, and staff employees throughout Michigan, all dedicated to providing the best insurance coverage, customer care, and claims settlement for each of Farm Bureau Insurance's customers.

"We selected Pivotal CRM because it offers advanced functionality that can be configured for the way we want to do business," said Jim Robinson Jim Robinson may refer to the following people:
  • James D. Robinson III, CEO of American Express from 1977 to 1993.
  • James (Jim) Robinson, one of the Bridgewater Four.
  • James W. Robinson, Jr., American soldier and posthumous Medal of Honor recipient.
, executive vice president, Farm Bureau Insurance of Michigan. "The strengths of a Pivotal CRM solution became obvious after we evaluated other providers - both enterprise and industry-specific. The flexibility of Pivotal CRM will allow us to deliver a solution faster while maintaining our focus on business objectives. Ultimately, the system will enable us to provide world-class customer service, expand our products and services, and identify sales opportunities and target markets for the products we offer."

"We are delighted to deliver an integrated CRM solution to Farm Bureau and help their agents and employees enhance customer service, improve margins and positively impact profitability," said Jason Rushforth, global vice president, CDC Software. "This is a significant commitment that reaffirms our focus and unique expertise in the insurance and financial services The examples and perspective in this article or section may not represent a worldwide view of the subject.
Please [ improve this article] or discuss the issue on the talk page.
 sector. We look forward to working closely with Farm Bureau to ensure a speedy deployment and achievement of their customer service and financial objectives."

About Pivotal CRM for Financial Services

Pivotal CRM enables clear, competitive differentiation by addressing the customer-facing needs of financial services enterprises in the capital markets, commercial and private banking, institutional asset management, and retail asset management industries. The solution is a highly flexible, best-in-class suite of CRM applications that are easily adapted to model the business practices that make each company unique. The Pivotal CRM software suite includes a powerful application platform and additional capabilities in analytics, mobile CRM, partner management and marketing automation.

Designed to produce meaningful increases in revenues, margins, and customer loyalty, Pivotal CRM is used by more than 2,000 companies around the world including Allianz Dresdner Asset Management, Farm Credit Services of America, Federal Home Loan Bank of Atlanta, Julius Baer Investment Management, Mellon Asset Management, Morgan Keegan & Company, Vantage Credit Union, Visa International Asia Pacific and The Ziegler Companies. For more information about Pivotal CRM for Financial Services, please visit www.pivotal.com/FinancialServices.

About CDC Software

CDC Software, The Customer-Driven Company[TM], is a provider of enterprise software applications designed to help organizations deliver a superior customer experience while increasing efficiencies and profitability. CDC Software's product suite includes: CDC Factory (manufacturing operations Manufacturing operations concern the operation of a facility, as opposed to maintenance, supply and distribution, health, and safety, emergency response, human resources, security, information technology and other infrastructural support organizations.  management), Ross ERP (Enterprise Resource Planning) An integrated information system that serves all departments within an enterprise. Evolving out of the manufacturing industry, ERP implies the use of packaged software rather than proprietary software written by or for one customer.  (enterprise resource planning See ERP.

(application, business) Enterprise Resource Planning - (ERP) Any software system designed to support and automate the business processes of medium and large businesses.
) and SCM (1) (Software Configuration Management, Source Code Management) See configuration management.

(2) See supply chain management.
 (supply chain management), IMI IMI International Masonry Institute (Washington, DC)
IMI Israel Military Industries
IMI Institute of the Motor Industry
IMI International Market Insight
IMI Imposto Municipal Sobre Imóveis (Portugal) 
 warehouse management and order management, Pivotal CRM and Saratoga CRM (customer relationship management), Respond (customer complaint and feedback management), c360 CRM add-on products, industry solutions and development tools for the Microsoft Dynamics CRM Microsoft Dynamics CRM is a Customer Relationship Management software package developed by Microsoft. It is a part of the Microsoft Dynamics family of business tools.

The current version of Dynamics is 3.0, released on December, 2005.
 platform, Platinum HRM HRM Her/His Royal Majesty
HRM Human Resources Management
HRM Heart-Rate Monitor
HRM Halifax Regional Municipality (Canada)
HRM Hotel Restaurant Management
HRM Hrvatska Ratna Mornarica (Croatian Navy) 
 (human resources The fancy word for "people." The human resources department within an organization, years ago known as the "personnel department," manages the administrative aspects of the employees. ) and business analytics solutions.

These industry-specific solutions are used by more than 6,000 customers worldwide within the manufacturing, financial services, health care, home building, real estate, and wholesale and retail distribution industries. The company completes its offerings with a full continuum of services that span the life cycle of technology and software applications, including implementation, project consulting, outsourced business services, application management and offshore development. CDC Software is the enterprise software unit of CDC Corporation (NASDAQ NASDAQ
 in full National Association of Securities Dealers Automated Quotations

U.S. market for over-the-counter securities. Established in 1971 by the National Association of Securities Dealers (NASD), NASDAQ is an automated quotation system that reports on
: CHINA) and is ranked number 12 on the Manufacturing Business Technology Manufacturing Business Technology (ISSN-1554-3404) is a trade publication and web site owned by Reed Business Information serving the information needs of executives across corporate, IT and operations functions within the manufacturing industry.  2007 Global 100 List of Enterprise and Supply Chain Management Application vendors. For more information, please visit www.cdcsoftware.com.

About CDC Corporation

The CDC family of companies includes CDC Software focused on enterprise software applications and services, CDC Mobile focused on mobile applications, CDC Games focused on online games, and China.com focused on portals for the greater China markets. For more information about CDC Corporation (NASDAQ: CHINA), please visit www.cdccorporation.net.

Forward Looking Statement

This press release includes "forward-looking statements" within the meaning of the United States Private Securities Litigation Reform Act The Private Securities Litigation Reform Act of 1995 (PSLRA) implemented several significant substantive changes affecting certain cases brought under the federal securities laws, including changes related to pleading, discovery, liability, class representation and awards fees and  of 1995, and includes statements relating to the ability of Pivotal to address the needs of its financial services customers and the ability to help customers to streamline operations, accelerate growth and improve client relationships with Pivotal CRM software. These statements are based on management's current expectations and are subject to risks and uncertainties and changes in circumstances. There are important factors that could cause actual results to differ materially from those anticipated in the forward looking statements including, among others: the conditions of the service industry; the continued ability of Pivotal solutions to address industry-specific requirements of business services; demand for and market acceptance of new and existing enterprise software and services; development of new functionalities which would allow service companies to compete more effectively and changes in the type of information required to compete in the legal product business. . Further information on risks or other factors that could cause results to differ is detailed in filings or submissions with the United States Securities and Exchange Commission made by CDC Corporation in its Annual Report for the year ended December 31, 2006 on Form 20-F filed on July 2, 2007. All forward-looking statements included in this press release are based upon information available to management as of the date of the press release, and you are cautioned not to place undue reliance on any forward looking statements which speak only as of the date of this press release. The company assumes no obligation to update or alter the forward looking statements whether as a result of new information, future events or otherwise.
COPYRIGHT 2007 Business Wire
No portion of this article can be reproduced without the express written permission from the copyright holder.
Copyright 2007, Gale Group. All rights reserved.

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Publication:Business Wire
Date:Aug 7, 2007
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