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Family fun day & fun run.


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Institution: Heritage Oaks Bank, Paso Robles, Calif.

Nine years ago, the bank wanted to build a unique community event that the entire family could participate in. Thus, the Family Fun Day & Fun Run was born.

The Fun Run is now recognized by the United States Association of Track and Field (USATF) as one of its top events in the country. It is also home to the only California road racing national championship, the Master's 10K.

The Fun Run incorporates nine running events in total, including the Master's 10K, along with other family activities. To pull this off, all bank employees are asked to play a supporting role during the year-round preparation.

Thousands participate during this September event in which 100 percent of all race entry fees are donated back to the community's nonprofit organizations. To date, over $200,000 has been raised.

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COPYRIGHT 2007 Bank Marketing Assn.
No portion of this article can be reproduced without the express written permission from the copyright holder.
Copyright 2007 Gale, Cengage Learning. All rights reserved.

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Title Annotation:ABAMN 2007 Financial Marketing Awards: Community Service; First Place; asset Size of $500 Million to $1 Billion
Publication:ABA Bank Marketing
Article Type:Brief article
Date:Dec 1, 2007
Words:146
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