Family affair. (Executive Travel).Argentines may soon see their country peppered with Hooters This article is about the two restaurant chains collectively using the shared Hooters brand. For other uses, see Hooters (disambiguation). Hooters is the trade name of two privately held American restaurant chains: Hooters of America, Inc based in Atlanta, Georgia, and , a U.S. restaurant chain known for cleavage cleavage, tendency of many minerals to split along definite smooth planar surfaces determined by their crystal structure. The directions of these surfaces are related to weaknesses in the atomic structure of the mineral and are always parallel to a possible crystal , beer and chicken wings Chicken Wings can refer to:
In the United States United States, officially United States of America, republic (2005 est. pop. 295,734,000), 3,539,227 sq mi (9,166,598 sq km), North America. The United States is the world's third largest country in population and the fourth largest country in area. , the casual eatery puts its waitresses in tight tops and short shorts to attract a mostly male clientele. And while the Hooters' symbol is an owl, the name is also a U.S. slang term for women's breasts. Argentine investors say their Hooters waitresses will sport the provocative look--but the diners Diners can mean:
"On the average, 60% of the people who visit Hooters in Argentina are men and 40% are women. Not like in the United States, where 90% are men," says Angel Riveira, operations director for Chicken Wings, the company that opened the first Hooters in Buenos Aires Buenos Aires (bwā`nəs ī`rēz, âr`ēz, Span. bwā`nōs ī`rās), city and federal district (1991 pop. in 1999. "We have many families and children frequenting our restaurant. To appeal to the family market, the Argentine Hooters offers weekend Kids Club deals and hosts children's birthday parties. It also recently launched advertising aimed at tourists. Riveira envisions a chain that extends to the country's southernmost tip, Ushuaia, but says Chicken Wings will be cautious about the speed of the expansion given the current economic climate. Even though the plan comes as U.S. fastfood chains like Wendy's and McDonalds are shutting outlets in Latin America Latin America, the Spanish-speaking, Portuguese-speaking, and French-speaking countries (except Canada) of North America, South America, Central America, and the West Indies. , a consultant specializing in franchises in the region gives the idea a thumbs up. "Hooters offers a choice of lower investment and lower cost of food," says Marcel Portmann at the U.S.-based National Franchise Association. "One can get a big plate of chicken wings and a beer for less than in other chains in Argentina." Riveira did not reveal how much is earmarked for the expansion. Franchisees typically pay a licensing fee of US$75,000 per location and the Hooters' Web site says initial investments run as much as $1 million per restaurant. Don't expect the Hooters momentum to stop with Argentina. The chain is also seeking franchisees in Chile, Colombia and Venezuela. In Brazil, a Sao Paulo restaurant opened in September. "Franchises in Latin America usually do really well, and I think Hooters will do fine," says Portmann. |
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