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Familiar Name in Local Wireless Changing; Dobson Cellular to Become Cellular One.


OKLAHOMA CITY Oklahoma City (1990 pop. 444,719), state capital, and seat of Oklahoma co., central Okla., on the North Canadian River; inc. 1890. The state's largest city, it is an important livestock market, a wholesale, distribution, industrial, and financial center, and a farm  -- Dobson Cellular Dobson Cellular Systems, Inc., is a wireless telecommunications provider in several regions of the United States, including Alaska, Arizona, Kansas, Kentucky, Maryland, Michigan, Minnesota, Missouri, New York, Ohio, Oklahoma, Pennsylvania, Texas, Virginia, West Virginia and  Systems - a name long associated with telecommunications in western Oklahoma Western Oklahoma can usually be defined as all territory west of Interstate 35, and west of Oklahoma City.

It is usually broken up into two primary regions: Northwestern Oklahoma and Southwestern Oklahoma.
 and the Texas Panhandle - is changing its name.

Effective March 5, 2007, Dobson Cellular Systems, Inc., will market its wireless service in Western Oklahoma and the Texas Panhandle under the trade name of Cellular One from Dobson Cellular Systems.

"Over the years, as Dobson has expanded its footprint to 17 states and grown into the leading provider of wireless service in rural America, we have consistently used the Cellular One brand name," said Chief Marketing Officer Tom Roberts Thomas William Roberts (8 March 1856–14 September 1931), usually known simply as Tom, was a famous Australian artist and a key member of the Heidelberg School. Life . "Last year, we were able to purchase the Cellular One name and believe the time is right to make the name change in our Dobson Cellular markets."

The towns of Anadarko, Carnegie, Cordell, Hinton, Weatherford, Clinton, Elk City and Chickasha, Okla., and Pampa Pampa (păm`pə), city (1990 pop. 19,959), seat of Gray co., extreme N Tex. This cow town on the Panhandle plains still ships cattle and wheat and packs meat, but the discovery of oil and gas has made it an industrial center with refineries and , Borger and Perryton, Texas, will be part of the name change, Roberts said. Overall, the company operates more than 70 wireless markets nationwide utilizing the Cellular One brand name.

"The Dobson family name has a strong reputation in these areas and nothing will change except the name on the door," he said. "Just as E.R. Dobson first brought landline telephone service to rural Oklahoma 70 years ago, we look forward to continue bringing cutting-edge wireless telecommunication services to the area."

In particular, Roberts cited the company's ongoing commitment to network expansion and enhancements in western Oklahoma. Over the past year, Cellular One from Dobson Cellular Systems has turned on multiple new towers in the area that increase capacity, reduce blocked calls and give customers overall better coverage.

Customers also will have access to a new website to find out about the latest products and services of Cellular One: www.celloneusa.com <http://www.celloneusa.com/>.

Headquartered in Oklahoma City, Cellular One from Dobson Cellular Systems is a subsidiary of Dobson Communications Corporation (NASDAQ NASDAQ
 in full National Association of Securities Dealers Automated Quotations

U.S. market for over-the-counter securities. Established in 1971 by the National Association of Securities Dealers (NASD), NASDAQ is an automated quotation system that reports on
:DCEL DCEL Doubly-Connected Edge List
DCEL Direct Current Electro-Luminescent
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Copyright 2007, Gale Group. All rights reserved. Gale Group is a Thomson Corporation Company.

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Publication:Business Wire
Date:Feb 19, 2007
Words:310
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