Fairchild Semiconductor's New Micro-SerDes Products Offer 15kV ESD and Superior EMI for Portable Applications.

SOUTH PORTLAND, Maine -- Fairchild Semiconductor (NYSE:FCS), innovator of the industry's leading serialization solution for small displays and cameras in portable electronics, introduces key enhancements to its uSerDes(TM) (micro-SerDes) technology. Using the same footprint and base architecture as its popular predecessor, the FIN24AC, the new FIN224AC offers enhanced ESD protection and reduced EMI. As with any handheld electronic equipment, damage from electrostatic discharge is a primary concern. Fairchild addressed this challenge by increasing ESD protection from 8kV in the FIN24AC to 15kV in the FIN224AC. Another enhancement is the implementation of rolled edge rates of the LVTTL outputs to further reduce EMI. This is particularly advantageous in cell phones and other wireless applications where minimizing noise is crucial.

Fairchild's uSerDes products use patented low-power, low-EMI CTL(TM) technology to reduce 24 or 12 parallel LVTTL signals typically required in ultra-portables to a single differential serial signal. This innovative approach eliminates the number of wires in an application, simplifying the design and saving space, while also removing problematic electromagnetic radiation from wide, high-speed data paths. Fairchild's uSerDes devices are easily adaptable to a wide range of technologies since they offer similar benefits to any application with a small display or camera. Driven by the high data-rate demands of cameras and displays along with the mechanical requirements of clamshell and slider form factors, cell phone designers were the first to adopt uSerDes technology.

"Fairchild has worked closely with our customers to refine our uSerDes technology and produce a device that addresses all their concerns while simplifying converging technologies into even smaller, thinner applications," says Chris Ferland, Fairchild's uSerDes(TM) marketing manager. "Fairchild's FIN224AC fulfills an important need in portable applications."

Fairchild's uSerDes is a breakthrough technology embodying the company's focus on high-performance analog products. After successfully developing this advanced technology in cooperation with its customers, Fairchild continues to enhance uSerDes devices to meet the requirements of next-generation electronics. uSerDes devices simplify designs with high-resolution HVGA displays and multi-megapixel cameras. In many designs, this approach also lowers the total solution cost of these high-speed interfaces by reducing connector and flex cable requirements and by eliminating the need for EMI shielding and filters. For more information about the complete uSerDes product portfolio, please go to http://www.fairchildsemi.com/userdes.

The FIN224AC is a lead (PB)-free device that meets or exceeds the requirements of the joint ICP/JEDEC standard J-STD-020C and is compliant with the European Union regulations now in effect.

Price (each, 1000 pcs):
                       FIN224ACGFX (BGA): US$ 1.74
                       FIN224ACMLX (MLP): US$ 1.66
Availability:          Now
Delivery:              4 weeks ARO
Contact:               To contact Fairchild Semiconductor about this
                       product, please go to
                       http://www.fairchildsemi.com/cf/sales_contacts/

For more information about the FIN224AC, please go to http://www.fairchildsemi.com/pf/FI/FIN224AC.html. For more information about Fairchild products, design tools, and sales contacts, please visit http://www.fairchildsemi.com.

Note to Editor: A datasheet of this product in PDF format can be found at http://www.fairchildsemi.com/ds/FI/FIN224AC.pdf.

About Fairchild Semiconductor:

Fairchild Semiconductor (NYSE:FCS) is the leading global supplier of high-performance power products critical to today's leading electronic applications in the computing, communications, consumer, industrial and automotive segments. As The Power Franchise(R), Fairchild offers the industry's broadest portfolio of components that optimize system power. Fairchild's 9,000 employees design, manufacture and market power, analog & mixed signal, interface, logic, and optoelectronics products. Please contact us on the web at www.fairchildsemi.com.