FairPoint Yellow Pages and White Pages to be Combined into One Book Again.
BURLINGTON, Vt. -- The Vermont Public Service Board has reversed its ruling from 2005 that required SuperMedia LLC to separate the FairPoint([R]) Yellow Pages and the FairPoint([R]) White Pages directories in Vermont. The directories will be combined into a single telephone directory beginning with distribution of new books in May.
"Consumers have been asking us to switch back for years," said Todd Sanislow, regional vice president at SuperMedia. "It has long been our position that requiring us to publish separate White Pages and Yellow Pages directories was not the best solution, as it is less environmentally friendly and also put us at an unfair disadvantage with our competition. We are pleased to provide the convenience of having both Yellow Pages and White Pages listings in the same directory once again, and the additional enhancements of the SuperGuarantee program and a larger font size."
Enhanced Directories with Larger Font and SuperGuarantee Benefit
SuperMedia is also increasing the size of the type used in the FairPoint directories making them easier to read and find local businesses in the area. In Vermont, directories that will be combined and have an increased font size include the St. Johnsbury, Newport, Burlington, White River Junction, Rutland, Bennington, Brattleboro, St. Albans, and Barre FairPoint Yellow Pages directories. In Massachusetts, the Berlin and Lancaster FairPoint Yellow Pages directories will also be combined and have an increased font.
The one-of-a-kind SuperGuarantee([R]) program, a national consumer guarantee initiative designed to lower the risk with hiring contractors, plumbers, auto body repair shops and thousands of other service-based businesses, will also appear in the new directories. If a consumer is not satisfied with the service provided by a participating SuperGuarantee business, SuperMedia will work to resolve any issues or, if unable to resolve the issue SuperMedia will reimburse the consumer up to $500 of the cost of labor for the service.*
"For the first time in years, we are seeing increases in the possession and usage of our directories," said Sanislow. "We receive more and more positive feedback from consumers and clients who are seeing the benefits of the SuperGuarantee as it provides consumers with a boost in confidence and clients with an instant competitive advantage."
In Maine, New Hampshire and Vermont, SuperGuarantee companies, indicated by the SuperGuarantee shield, are found exclusively in FairPoint Yellow Pages directories, Superpages.com([R]), and SuperpagesDirect([R]) direct mail products. The SuperGuarantee program is free for consumers and offered at no additional charge for eligible clients purchasing advertising. Clients qualify for the SuperGuarantee program based on heading, category, and ad program.
Recycle Outdated Directories
SuperMedia encourages residents to recycle outdated directories in curbside recycling containers. If you don't have curbside recycling, click here to find a recycling center near you.
Recycled directories can be used to make many products including environmentally friendly cellulose insulation, new paper, packing material, animal bedding, compost, tissue-grade products, wallboard, envelopes, hydro-mulch and roll cores.
SuperMedia also knows it doesn't make sense to deliver Yellow Pages directories that are unwanted. The problem is made worse when consumers are inundated with directories that have nearly identical information. While the FairPoint Yellow Pages directories are the only books in Maine, New Hampshire and Vermont with the benefit of the SuperGuarantee, some consumers do prefer to opt out. To opt out of directories you receive in your area visit www.YellowPagesOptOut.com.
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* Restrictions apply. For full details, see the Terms and Conditions for the SuperGuarantee program at www.superguarantee.com.
Certain statements included in this press release constitute forward-looking statements within the meaning of the Private Securities Litigation Reform Act of 1995. Statements that include the words "believe," "will," "would," "propose," "anticipate," "foresee," and similar expressions identify forward-looking statements. For a discussion of the risks and uncertainties see SuperMedia's periodic filings with the Securities and Exchange Commission, which you may view at www.sec.gov, and in particular, SuperMedia LLC's Annual Report on Form 10-K for the fiscal year ending December 31, 2008 and SuperMedia LLC's subsequent Quarterly Reports on Form 10-Q.
About SuperMedia LLC
SuperMedia LLC ("SuperMedia") (NASDAQ:SPMD) is the advertising agency for local small to medium sized businesses across the United States. SuperMedia specializes in results. Click-here results. Ring-the-phone results. Knock-on-the-door results.
SuperMedia's advertising products and services include: the SuperGuarantee([R])and SuperTradeExchange([R]) programs, Verizon([R]) Yellow Pages, FairPoint([R]) Yellow Pages, Superpages.com([R]), EveryCarListed.com([R]), Switchboard.com(SM), LocalSearch.com(SM), Superpages Mobile([R])and SuperpagesDirect([R]) direct mail products. For more information, visit www.supermedia.com.
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|Date:||Mar 15, 2010|
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