FairMarket Powers CyberShop Auction.WOBURN, Mass.--(BUSINESS WIRE)--March 26, 1999-- Online Retailer Adds the Sizzle siz·zle intr.v. siz·zled, siz·zling, siz·zles 1. To make the hissing sound characteristic of frying fat. 2. To seethe with anger or indignation. 3. of an Auction to Its Online Store; Kicks Off Auction With Special Product Offerings FairMarket, Inc., a leading provider of auction and e-commerce solutions for Web merchants, announced today that it is hosting the new auction for CyberShop International, Inc. (NASDAQ NASDAQ in full National Association of Securities Dealers Automated Quotations U.S. market for over-the-counter securities. Established in 1971 by the National Association of Securities Dealers (NASD), NASDAQ is an automated quotation system that reports on :CYSP), a leading online retailer of designer and brand name products at 20-80% off original prices everyday. And beginning today, customers shopping for a wide variety of merchandise, including apparel, housewares house·wares pl.n. Cooking utensils, dishes, and other small articles used in a household, especially in the kitchen. , electronics, toys, luggage, jewelry andwatches, can bid for some great deals. The newly launched CyberShop Auction is linked from the company's online store at http://auctions.cybershop.com. CyberShop Auction utilizes FairMarket's Merchant AuctionPlace, a fully customized service that enables Web merchants, such as CyberShop International, to build an online auction presence quickly and easily. CyberShop controls and customizes the specifics of how the auction will operate, and what it will look like, through FairMarket's easy-to-use Web-based administrative interface. One of the first sites to auction apparel on the Internet, CyberShop's auction supports their merchandising strategy targeting the flourishing outlet store An outlet store or factory outlet is a retail store in which manufacturers sell their stock directly to the public through their own branded stores. The stores can be can be brick and mortar or online. and off-price categories. CyberShop sells brand name, first-quality, end-of-season and excess merchandise from brands such as August Silk, BCBG BCBG Bon Chic Bon Genre , Bisou Bisou, Braun, Calvin Klein Noun 1. Calvin Klein - United States fashion designer noted for understated fashions (born in 1942) Calvin Richard Klein, Klein , Carole Little, Cartier, Cusinart, Dansk, DeLonghi, DKNY DKNY Donna Karan New York , Dolce dol·ce Music adv. & adj. In a gentle and sweet manner. Used chiefly as a direction. [From Italian, sweet, from Latin dulcis.] Adv. 1. and Gabbana, Elizabeth, Fendi, Fila, Fubu, Jones NY, Krups, Laundry, Liz Claiborne This article is about the corporation Liz Claiborne Inc. For the fashion designer who founded the company, see Liz Claiborne (fashion designer). Liz Claiborne Inc. , Movado, Polo Ralph Lauren Polo Ralph Lauren (NYSE: RL) is American fashion designer Ralph Lauren's luxury lifestyle company. Polo Ralph Lauren specializes in high-end casual/semi-formal wear for men and women, as well as accessories, fragrance, and housewares. , Pooh, Sharp, Tag Heuer, Versace, and XOXO XOXO Hugs and Kisses XOXO Extensible Open Xhtml Outlines XOXO XO Communications, Inc. (former stock symbol) . "FairMarket is pleased to provide auction services for an online retailer like CyberShop," commented Scott T. Randall, FairMarket founder and chief executive officer. "CyberShop is kicking off the auction with a Grand Opening day, featuring special product offerings to get the auction off to a great start. FairMarket's AuctionPlace will add a real buzz to CyberShop." "Auctions are a natural extension of our core strategy to grow our revenues and customer base by offering `great deals on great brands.' We believe this format will enable us to attract new customers, create awareness about our product assortment and enable us to differentiate ourselves from other off-price retailers," said Jeffrey Tauber, CyberShop chairman and CEO (1) (Chief Executive Officer) The highest individual in command of an organization. Typically the president of the company, the CEO reports to the Chairman of the Board. . "With the growing interest in online auctions, we are excited to offer this new shopping experience from FairMarket that capitalizes on this demand, while requiring few CyberShop resources to make this happen quickly and easily." ABOUT CYBERSHOP INTERNATIONAL CyberShop, a leading online retailer, operates three online stores. CyberShop can be found on the World Wide Web at www.cybershop.com, on America Online in their Shopping channel or by using keyword `cybershop,' and in Yahoo! Shopping. electronics.net, CyberShop's joint venture with Tops Appliance City (Nasdaq: TOPS), can be found on the World Wide Web at www.electronics.net. The Company has existing strategic marketing agreements with key portals such as America Online, Excite, Microsoft's MSN Shopping, Yahoo!(R) Shopping, Amazon's "Shop The Web" and E
rade's Shopping Center.
About FAIRMARKET
FairMarket, Inc. is a leading provider of auction and e-commerce
solutions for Web communities and merchants. FairMarket's service is a
completely integrated turnkey solution that allows communities and
merchants to generate revenue by monetizing traffic, to acquire and
retain more registered members, and to increase page views. Industry
trends point to sustained demand for companies that create Internet
services and support e-commerce infrastructures. FairMarket's
AuctionPlace offers an unbranded, customized, feature-rich auction
that allows Web communities and merchants to own and control the user
registration, listing information, pricing, and user interface.
FairMarket was established in 1997 and is located in Woburn,
Massachusetts.
FairMarket, the FairMarket AuctionPlace, and the FairMarket logo
are service marks of FairMarket, Inc. CyberShop and CyberShop Auction
are service marks of CyberShop International, Inc.
NOTE TO EDITORS: In the company name E*TRADE, noted in this news
release, there is an "asterisk" symbol between E and TRADE.
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