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Fair Isaac Enterprise Decision Management Solution Speeds Account Originations at Turkey's Akbank.


MINNEAPOLIS -- Origination Solution Helps Lender Automate and Pre-Approve Consumer Loan Applications via Cell Phone within Minutes; Delivers Fast Return on Investment

Fair Isaac Fair Isaac Corporation (NYSE: FIC), founded in 1956 by engineer Bill Fair and mathematician Earl Isaac, provides consulting services and enterprise decision management systems.  Corporation (NYSE NYSE

See: New York Stock Exchange
:FIC FIC First International Computer
FIC Fogarty International Center (John E. Fogarty International Center for Advanced Study in the Health Sciences; National Institutes of Health)
FIC Fellowship for Intentional Community
), the leading provider of analytics and decision management technology, announced today that Akbank, Turkey's largest privately owned bank, is successfully utilizing Fair Isaac Enterprise Decision Management (EDM (Engineering Data Management) An information system that maintains the details of all engineering data while the product is in the design and concept phase. This includes geometry and changes to geometry. See PLM.

EDM - Electronic Data Management
) technology for a more targeted and efficient loan origination The examples and perspective in this article or section may not represent a worldwide view of the subject.
Please [ improve this article] or discuss the issue on the talk page.
 approach.

In response to growing application volumes, Akbank recently launched "CepKredi" (English translation: "Speedy -- Cell Credit"), a new service which allows consumers to apply via their cell phone for mortgages, general purpose credit and auto loans. The service is powered by Fair Isaac's decision engine for account origination, which applies advanced analytics and segmentation decision rules to help Akbank automate and streamline origination decisions and improve customer service.

The integration of Fair Isaac's EDM solution into Akbank's account origination processes enables the lender to preapprove pre·ap·prove  
tr.v. pre·ap·proved, pre·ap·prov·ing, pre·ap·proves
To approve or qualify before the usual procedures or formalities have taken place:
 consumer loans within 20 minutes or less of the applicant's call. The applicant is notified of Akbank's pre-approval offer via an interactive voice response (IVR (Interactive Voice Response) An automated telephone information system that speaks to the caller with a combination of fixed voice menus and data extracted from databases in real time. ) call or SMS (1) (Storage Management System) Software used to routinely back up and archive files. See HSM.

(2) (Systems Management Server) Systems management software from Microsoft that runs on Windows NT Server.
 text message, which includes interest rate and installment plan information. Akbank now receives 40 percent of personal loan applications via CepKredi. Eighty-five percent of these applications receive an immediate accept/decline decision without requiring additional data.

"The implementation of Fair Isaac's origination decisioning solution has helped us meet our business growth and customer satisfaction goals and establish us as the most progressive financial services The examples and perspective in this article or section may not represent a worldwide view of the subject.
Please [ improve this article] or discuss the issue on the talk page.
 provider in Turkey," said Zafer Kurtul, Akbank's CEO (1) (Chief Executive Officer) The highest individual in command of an organization. Typically the president of the company, the CEO reports to the Chairman of the Board. . "CepKredi advances the Turkish consumer credit market by offering consumers a flexible, speedy and convenient service. Just a few months after rolling out CepKredi, this delivery channel is already accounting for 15 percent of Akbank's total daily credit assessments, positioning us as the leader in this market segment."

Akbank's portfolio managers can easily design and test complex decision strategies without programming support and upload them to Akbank's origination and underwriting Underwriting

1. The process by which investment bankers raise investment capital from investors on behalf of corporations and governments that are issuing securities (both equity and debt).

2. The process of issuing insurance policies.
 system. When a new loan application is processed, it is automatically routed through Akbank's chosen decision strategy to the appropriate action -- such as accept, or request additional information. The solution scores applicants based on internal and external data sources, such as credit bureau data. Approved consumer loans are available at any Akbank branch. Applicants with little or no credit histories are invited to visit a branch for a more detailed application process.

"Businesses worldwide have embraced a customer-centric approach to managing their loan portfolios, knowing that the return on investment can be fast and remarkable," said Susan Sperl, vice president of Global Origination Solutions. "Akbank's investment in advanced decision management technology has helped solidify so·lid·i·fy  
v. so·lid·i·fied, so·lid·i·fy·ing, so·lid·i·fies

v.tr.
1. To make solid, compact, or hard.

2. To make strong or united.

v.intr.
 its reputation as a banking leader offering superior customer service within the booming and highly competitive Turkish payment card market."

Akbank is currently using several other Fair Isaac EDM applications, including a suite of Fair Isaac customer models and Customer Management TRIAD Triad

Term used variously for secret societies in Qing-dynasty China (and sometimes earlier), for modern Chinese crime gangs, and for crime gangs of other Asian nationals operating in their own countries or abroad.
(TM), which enables the bank to further automate key credit decisions and better manage risk at the customer level by allowing the lender to design, continually test and refine its strategies. Akbank also recently selected Fair Isaac's Falcon(TM) ID solution to protect its business and customers from identity fraud. These solutions enable Akbank to optimize lending practices and extend product usage by treating customers consistently across all product and critical decision areas.

The Turkish lender increased its market share from six percent to 18 percent over the past four years, while controlling risk and maintaining its focus on providing the highest levels of customer service.

"Credit grantors in Turkey and throughout Europe who are seeking to expand their consumer credit lending business to broader segments of the population require leading-edge systems that enable them to safely and efficiently underwrite new accounts and optimize their customer decisions," said Robert Duque-Ribeiro, vice president of International Sales at Fair Isaac. "Fair Isaac has been rapidly expanding its presence in the country, and we look forward to helping leading financial institutions in the region use our industry-standard EDM solutions to take control of complex decision processes and leverage them for a competitive advantage."

About Akbank

Founded in 1948, Akbank ranks as Turkey's largest private sector bank with regard to profitability and market value as of year-end 2004. In addition to core banking activities, Akbank also offers a wide range of retail, commercial, corporate, private banking and international trade finance services. Non-banking financial, capital market and investment services are provided by the Bank's subsidiaries including Ak Leasing, Ak Securities, Ak Investment Fund, Ak Asset Management and Ak Pension Fund.

Akbank carries out its activities through its Head Office in Istanbul and 13 Regional Directorates in Turkey. With a strong and extensive distribution network that includes 633 branches, Akbank also provides services through Retail and Corporate Internet Branches, call center, 1,440 ATMs, 125 BTMs, 190,000 POS (1) See point of sale and packet over SONET.

(2) "Parent over shoulder." See digispeak.

POS - point of sale
 terminals and the latest technology channels such as kiosks, cell phones and pocket PC platforms.

About Fair Isaac

Fair Isaac (NYSE:FIC) makes decisions smarter. The company's solutions and technologies for Enterprise Decision Management give businesses the power to automate more processes, and apply more intelligence to every customer interaction. Through increasing the precision, consistency and agility of their decisions, Fair Isaac clients worldwide increase sales, build customer value, cut fraud losses, manage credit risk, reduce operational costs, meet changing compliance demands and enter new markets more profitably. Founded in 1956, Fair Isaac powers hundreds of billions of decisions per year in financial services, insurance, telecommunications, retail, consumer branded goods, healthcare and the public sector. Fair Isaac also helps millions of individuals manage their credit health through the www.myfico.com website. Visit Fair Isaac online at www.fairisaac.com.

Statement Concerning Forward-Looking Information

Except for historical information contained herein, the statements contained in this press release that relate to Fair Isaac, including statements regarding its decision engine for account origination, TRIAD and Falcon Fraud Manager product offerings, and the benefits to be derived from these offerings, are forward-looking statements forward-looking statement

A projected financial statement based on management expectations. A forward-looking statement involves risks with regard to the accuracy of assumptions underlying the projections.
 within the meaning of the "safe harbor Safe Harbor

1. A legal provision to reduce or eliminate liability as long as good faith is demonstrated.

2. A form of shark repellent implemented by a target company acquiring a business that is so poorly regulated that the target itself is less attractive.
" provisions of the Private Securities Litigation Reform Act The Private Securities Litigation Reform Act of 1995 (PSLRA) implemented several significant substantive changes affecting certain cases brought under the federal securities laws, including changes related to pleading, discovery, liability, class representation and awards fees and  of 1995. These forward-looking statements are subject to risks and uncertainties that may cause actual results to differ materially, including any unforeseen technical difficulties related to the implementation, use and functionality of the offerings, the risks that customers will not perceive material benefits from the offerings, failure of the products to deliver the expected results, the possibility of errors or defects in the offerings, regulatory changes applicable to the use of consumer credit and other data, and other risks described from time to time in Fair Isaac's SEC reports, including its Annual Report on Form 10-K Form 10-K

A report required by the SEC from exchange-listed companies that provides for annual disclosure of certain financial information.


Form 10-K

See 10-K.
 for the year ended September 30, 2005, and its quarterly report on Form 10-Q Form 10-Q

See 10-Q.
 for the period ended March 31, 2006. Forward-looking statements should be considered with caution. If any of these risks or uncertainties materializes or any of these assumptions proves incorrect, Fair Isaac's results could differ materially from Fair Isaac's expectations in these statements. Fair Isaac disclaims any intent or obligation to update these forward-looking statements.

Fair Isaac, TRIAD and Falcon are trademarks or registered trademarks of Fair Isaac Corporation, in the United States United States, officially United States of America, republic (2005 est. pop. 295,734,000), 3,539,227 sq mi (9,166,598 sq km), North America. The United States is the world's third largest country in population and the fourth largest country in area.  and/or in other countries. Other product and company names herein may be the trademarks of their respective owners.
COPYRIGHT 2006 Business Wire
No portion of this article can be reproduced without the express written permission from the copyright holder.
Copyright 2006, Gale Group. All rights reserved. Gale Group is a Thomson Corporation Company.

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Publication:Business Wire
Geographic Code:7TURK
Date:May 18, 2006
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