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Fair Assessment.


Dan Cowling, president of The Communications Group, says his company had its first 'meeting with the State Fair staff Jan. 31. Though not a big-money account (about $225,000), he says get-. ting ting  
n.
A single light metallic sound, as of a small bell.

intr.v. tinged , ting·ing, tings
To give forth a light metallic sound.
 the account is good for his agency.

"I think agencies are always interested in being able to work with unique products, and there's nothing like the State Fair," he says. "And Winning in that competitive environment is always a great deal, too."

Cowling says he thinks the board liked The Communication Group's strategic plans for the fair, the State Fair Association and the fairgrounds n. pl. 1. same as fairground. . Though he says they offered a detailed proposal, a lot of work remains.

"We like to work with our clients to have them set the strategic direction that we can then become a reflection of;" he says. "So it's it's  

1. Contraction of it is.

2. Contraction of it has. See Usage Note at its.


it's it is or it has
it's be ~have
 their plan and not the agency's plan, and that takes more than a few meetings and a presentation."

Cowling says there's been no mention of how long the fair will remain with his agency, but Pledger PLEDGER. The same as pawner. (q.v.)  says he looks forward to a "long-term Long-term

Three or more years. In the context of accounting, more than 1 year.


long-term

1. Of or relating to a gain or loss in the value of a security that has been held over a specific length of time. Compare short-term.
 relationship."

"Hopefully, we'll have it for a long time," Cowling says.
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Title Annotation:Communications Group
Author:TURNER, LANCE
Publication:Arkansas Business
Article Type:Brief Article
Geographic Code:1USA
Date:Feb 7, 2000
Words:190
Previous Article:The State of the Fair.(Communications Group, Heathcott Associates, Stone & Ward)(Brief Article)
Next Article:Horseplay.(Communications Group)(Brief Article)
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