Failure of big firms creates room for small developers. (The Internet's Next Wave--Staking Out a Spot).In a market once dominated dom·i·nate v. dom·i·nat·ed, dom·i·nat·ing, dom·i·nates v.tr. 1. To control, govern, or rule by superior authority or power: by big, money-losing companies -- many of them publicly traded -- small Web development firms have outlasted the competition. This year's list of Web site developers ranges in size from 4 to 85 developers. Last year's top firm had 140 local developers, the smallest company had 30. Of the seven companies returning this year, all reported a drop-off in staff. The largest Web developer is Genex (last year's No. 2), with 95 employees in L.A. and 110 company-wide. Last year, Chicago-based MarchFirst marchFIRST, Inc. was a short-lived international systems integrator and internet consulting company at the tail end of the dot-com boom. marchFIRST was a Nasdaq traded public company whose peak stock price reached $52. topped the list with 140 employees in Los Angeles Los Angeles (lôs ăn`jələs, lŏs, ăn`jəlēz'), city (1990 pop. 3,485,398), seat of Los Angeles co., S Calif.; inc. 1850. , 7,600 worldwide. In April 2001 the company filed for Chapter 11 bankruptcy bankruptcy, in law, settlement of the liabilities of a person or organization wholly or partially unable to meet financial obligations. The purposes are to distribute, through a court-appointed receiver, the bankrupt's assets equitably among creditors and, in most protection and was subsequently liquidated DAMAGES, LIQUIDATED, contracts. When the parties to a contract stipulate for the payment of a certain sum, as a satisfaction fixed and agreed upon by them, for the not doing of certain things particularly mentioned in the agreement, the sum so fixed upon is called liquidated damages. (q.v. . The downsizing (1) Converting mainframe and mini-based systems to client/server LANs. (2) To reduce equipment and associated costs by switching to a less-expensive system. (jargon) downsizing was deep and broad. A third of the companies on last year's list had more than 1,000 employees company-wide. On the current list, Razorfish Razorfish is a common name used for two unrelated groups of fishes:
"Two years ago, the big guys weren't were·n't Contraction of were not. weren't were not taking jobs under $1 million," said Michael Weiss Michael Weiss can refer to one of several people:
1. Contraction of do not. 2. Nonstandard Contraction of does not. n. A statement of what should not be done: a list of the dos and don'ts. exist anymore." Shops like Imagistic are representative of the greater trend in Web development: small, private operations that are able to grow -- and contract -- at manageable rates. Faced with a downturn Downturn The transition point between a rising, expanding economy to a falling, contracting one. downturn A decline in security prices or economic activity following a period of rising or stable prices or activity. in business, Weiss said he's he's 1. Contraction of he is: He's going to school today. 2. Contraction of he has: He's already been to the museum. cut staff from 28 to 10 full-time full-time adj. Employed for or involving a standard number of hours of working time: a full-time administrative assistant. full employees in the last year. "We're we're Contraction of we are. we're we are using freelancers and contractors a lot more, so if you came in any day it would look like we had more people," he said. "But (having less full-time staff) allows us to control costs." In addition to having less work, Weiss said clients are hiring him for small, specific projects -- none of them frivolous Of minimal importance; legally worthless. A frivolous suit is one without any legal merit. In some cases, such an action might be brought in bad faith for the purpose of harrassing the defendant. . "It's it's 1. Contraction of it is. 2. Contraction of it has. See Usage Note at its. it's it is or it has it's be ~have not about pretty pictures anymore," he said. "It's more about using (a company Web site) as a means to do business." Weiss said he is starting to see business pick up. "My feeling is this service is still needed and there is a lot of work out there," he said. "But the idea is that it has gotten back to real business. Two years ago someone would come in and say, 'We want our Web site up yesterday and we don't care
"Don't Care" is a 1994 (see 1994 in music) single by American death metal band Obituary. how much it costs.' Now it's more along the lines of 'We have a fixed budget and we want to take our time.'"
Web Site Developers
Ranked by developers in L.A. County
Rank Name Employees
Address * developers in L.A./total
* employees L.A./total
1 Genex 85/95
10003 Washington Blvd., 95/110
Los Angeles
2 DNA Studio 67/same
405 S. Beverly Drive, 93/97
Beverly Hills
3 Guidance 66/same
4134 Del Rey Blvd., 75/same
Marina del Rey
4 Zentropy Partners 65/380
6600 Lexington Ave., 103/585
Hollywood
5 Rubin Postaer Interactive 40/same
1333 Second St, 66/same
Santa Monica
6 Apollo Interactive Inc. 32/same
8556 Hayden Place, 40/same
Culver City
7 Razorfish 30/250
1914 Main St., 35/300
Santa Monica
8 The Content Project 28/same
1447 Cloverfield Blvd., 43/same
Santa Monica
9 NextLeft Inc. 25/100+
10960 Wilshire Blvd., 100/100+
Suite 1550, Los Angles
10 Viant Corp. 15/87
3562 Eastham Drive, 30/200
Culver City
11 Cimarron Interactive 10/12
6855 Santa Monica Blvd., 160/same
Hollywood
12 Imagistic Media Services 6/same
1518 Abbot Kinney Blvd., 10/same
Venice
13 Digital Boardwalk 5/10
1207 Fourth St., 10/75
Third Floor, Santa Monica
14 Moonglobal Network Inc. 5/same
335 Maple Ave., Torrance 15/same
15 Mansfield + Associates 4/same
5757 W. Century Blvd., 12/same
Suite 815, Los Angeles
Rank Name Developers
Address * completed '02/'01
* company site
1 Genex 25/20
10003 Washington Blvd., genex.com
Los Angeles
2 DNA Studio 16/62
405 S. Beverly Drive, dnastudio.com
Beverly Hills
3 Guidance 17/10
4134 Del Rey Blvd., guidance.com
Marina del Rey
4 Zentropy Partners 2/10
6600 Lexington Ave., zentropypartners.com
Hollywood
5 Rubin Postaer Interactive 20/15
1333 Second St, rpinteractive.com
Santa Monica
6 Apollo Interactive Inc. 3/8
8556 Hayden Place, apollointeractive.com
Culver City
7 Razorfish 12/16
1914 Main St., razorfish.com
Santa Monica
8 The Content Project 8/31
1447 Cloverfield Blvd., contentproject.com
Santa Monica
9 NextLeft Inc. 4/20
10960 Wilshire Blvd., nextleft.com
Suite 1550, Los Angles
10 Viant Corp. WND/WND
3562 Eastham Drive, viant.com
Culver City
11 Cimarron Interactive WND/WND
6855 Santa Monica Blvd., cimarrongroup.com
Hollywood
12 Imagistic Media Services 10/25
1518 Abbot Kinney Blvd., imagistic.com
Venice
13 Digital Boardwalk 0/5
1207 Fourth St., digitalboardwalk.com
Third Floor, Santa Monica
14 Moonglobal Network Inc. 10/50
335 Maple Ave., Torrance moonglobal.com
15 Mansfield + Associates NA/NA
5757 W. Century Blvd., mans.com
Suite 815, Los Angeles
Rank Name Specialty
Address
1 Genex e-commerce, content management,
10003 Washington Blvd., online marketing
Los Angeles
2 DNA Studio information architecture,
405 S. Beverly Drive, Web design, game development
Beverly Hills
3 Guidance application development and
4134 Del Rey Blvd., systems integration
Marina del Rey
4 Zentropy Partners corporate Web development, online
6600 Lexington Ave., marketing, digital technologies
Hollywood
5 Rubin Postaer Interactive Web development,
1333 Second St, interactive marketing
Santa Monica
6 Apollo Interactive Inc. Web design & development, interactive
8556 Hayden Place, marketing, multimedia production
Culver City
7 Razorfish Web design & development, corporate
1914 Main St., and brand identity, security
Santa Monica architecture
8 The Content Project interface architecture, Web hosting,
1447 Cloverfield Blvd., interactive marketing
Santa Monica
9 NextLeft Inc. interactive technologies, online
10960 Wilshire Blvd., marketing, network security
Suite 1550, Los Angles
10 Viant Corp. digital technologies, content
3562 Eastham Drive, management, user experiences
Culver City
11 Cimarron Interactive movie, celebrity official and
6855 Santa Monica Blvd., corporate sites, e-commerce
Hollywood development
12 Imagistic Media Services custom Internet applications,
1518 Abbot Kinney Blvd., intranets, Web design
Venice
13 Digital Boardwalk enterprise and e-commerce
1207 Fourth St., applications development
Third Floor, Santa Monica
14 Moonglobal Network Inc. Flash animation, interactive
335 Maple Ave., Torrance and 3D technologies, wireless
Internet
15 Mansfield + Associates Web development, online
5757 W. Century Blvd., marketing, corporate image
Suite 815, Los Angeles
Rank Name Profile Top Local Executive
Address * year est. * title
* headquarters
1 Genex 1995 W. Schild
10003 Washington Blvd., Los Angeles foundr., ceo
Los Angeles
2 DNA Studio 1995 J. Moshay
405 S. Beverly Drive, Beverly Hills ceo
Beverly Hills
3 Guidance 1993 J. Tang
4134 Del Rey Blvd., Marina del Rey pres., ceo
Marina del Rey
4 Zentropy Partners 1995 S. Woolford
6600 Lexington Ave., New York W. Reg. dir.
Hollywood
5 Rubin Postaer Interactive 1994 P. Imwalle
1333 Second St, Santa Monica v.p., gen. mngr
Santa Monica
6 Apollo Interactive Inc. 1995 D. Bohline
8556 Hayden Place, Culver City coo
Culver City
7 Razorfish 1998 L. Larsen
1914 Main St., New York mng. dir., W.Coast
Santa Monica
8 The Content Project 1999 T. Kaufman
1447 Cloverfield Blvd., Santa Monica ceo
Santa Monica
9 NextLeft Inc. 1999 S. Herson
10960 Wilshire Blvd., Los Angeles chair, ceo
Suite 1550, Los Angles
10 Viant Corp. 1998 C. Chun
3562 Eastham Drive, Boston gen.mangr.
Culver City
11 Cimarron Interactive 1979 J. Kirker
6855 Santa Monica Blvd., Hollywood ex. v.p.
Hollywood
12 Imagistic Media Services 1997 M. Weiss
1518 Abbot Kinney Blvd., Venice ceo
Venice
13 Digital Boardwalk 1997 V. Negi
1207 Fourth St., Santa Monica dir., fin/oper
Third Floor, Santa Monica
14 Moonglobal Network Inc. 2000 M.M. Moon
335 Maple Ave., Torrance Torrance ceo
15 Mansfield + Associates 1992 P. Mansfield
5757 W. Century Blvd., Los Angeles pres., ceo
Suite 815, Los Angeles
WND - Would Not Disclose
(1)Includes only engineers and designers.
(2)Does not include sites under construction.
(3)In L.A. County
Researched by Natasha Prishva.
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