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Failsafe Strategies: Profit and Grow from Risks that Others Avoid.


Failsafe Strategies: Profit and Grow from Risks that Others Avoid. By Sayan Chatterjee. Wharton School Publishing Wharton School Publishing (known colloquially as WSP) is a publishing house, a division of Wharton School and Pearson Education. The imprint brings together a variety of business educators and corporate executives on a list that features works in many formats, including print, , 289 pages. $26.95

Is anything truly "failsafe" these days? No, but giving Chatterjee some poetic license poetic license
n.
The liberty taken by an artist or a writer in deviating from conventional form or fact to achieve a desired effect.

Noun 1.
, at least in terms of expounding ex·pound  
v. ex·pound·ed, ex·pound·ing, ex·pounds

v.tr.
1. To give a detailed statement of; set forth: expounded the intricacies of the new tax law.

2.
 on theories, strategies can certainly be made safer. That's the author's goal, and he brings in 15 years of research in his capacity as a professor of management policy at the Weatherhead School of Management The Weatherhead School of Management is a private business school of Case Western Reserve University located in Cleveland, Ohio. Weatherhead is considered a top-tier business school, with its strongest programs concentrated in organizational behavior, nonprofit business,  at Case Western Reserve University.

A basic theme in this direct and readable book (for an academic, the author's' prose is remarkably free of cant or jargon) is that to reduce risk, you need clarity about where the risks are, and create choices or options in tackling those risks. These can be present in the design of the strategy--which can predispose pre·dis·pose
v.
To make susceptible, as to a disease.
 it to failure--or during execution, Chatterjee notes, adding that during design, companies often miss out on strategies that can avoid or minimize capability risks.

[ILLUSTRATION OMITTED]

Chatterjee sagely notes that too often, "after the fact" academic analysis of successful business strategies don't adequately convey the reality of how they were developed. He presents a host of short, accessible examples, tied to his points, involving such companies as Bank One, Sony, JetBlue and Continental Airlines, Cisco Systems “Cisco” redirects here. For other uses, see Cisco (disambiguation).
Cisco System,Inc. (NASDAQ: CSCO, HKSE: 4333 ) is an American multinational corporation with 54,000 employees and annual revenue of US $28.48 billion as of 2006.
, FedEx Corp., and many more. Failsafe Strategies is a thoughtful and useful addition to the growing literature on risk.
COPYRIGHT 2005 Financial Executives International
No portion of this article can be reproduced without the express written permission from the copyright holder.
Copyright 2005, Gale Group. All rights reserved. Gale Group is a Thomson Corporation Company.

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Title Annotation:bookSHELF
Author:Marshall, Jeffrey
Publication:Financial Executive
Article Type:Book Review
Date:Jan 1, 2005
Words:230
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