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Face value. (L.A. Stories).


Are L.A. media executives really worth less?

Judging from the auction of Wall Street Journal images on eBay, they sure are.

Of the 74 original "hedcuts"--those signature images the Journal runs instead of photos--of media executives auctioned by the Journal to benefit the Dow Jones Dow Jones

the best known of several U.S. indexes of movements in price on Wall Street. [Am. Hist.: Payton, 202]

See : Finance
 Newspaper Fund for journalism education, local names were worth far less than their East Coast brethren.

As the auction closed on April 29, producer Peter Guber had drawn a top bid of $16.50 (bidding started at $9.99), Jon Peters fared less well, at $15.50. Once all-powerful Mike Ovitz pulled a top bid of $60, outpaced by Larry Flynt's $101.98. There was a top offer of $43 for Jeffrey Katzenberg, the only Dream Works partner being auctioned, while Terry Semel Terry Semel (born on February 24, 1943 in Brooklyn, New York, U.S.A.) is a notable American corporate executive who was the chairman and CEO of Yahoo! Incorporated. Previously, Semel spent 24 years at Warner Brothers, where he served as chairman and co-chief executive officer.  and Frank Biondi pulled bids of $32.51 and $15, respectively.

In a nod, perhaps, to Old Hollywood, Lew Wasserman, late of MCA MCA
 in full Music Corporation of America

Entertainment conglomerate. It was founded in Chicago in 1924 by Jules Stein as a talent agency. In the 1960s it bought Decca Records and Universal Pictures, and today it produces films, music, and television shows.
, edged out Flynt with the highest local bid: $102.50.

These compared to bids of $204.50 for Fred ("Mr.") Rogers, $152.50 for both "60 Minutes" producer Don Hewitt and Walter Isaacson, news chief at CNN CNN
 or Cable News Network

Subsidiary company of Turner Broadcasting Systems. It was created by Ted Turner in 1980 to present 24-hour live news broadcasts, using satellites to transmit reports from news bureaus around the world.
. Former presidential speechwriter speech·writ·er  
n.
One who writes speeches for others, especially as a profession.



speechwrit
 and "West Wing" consultant Peggy Noonan was deemed most valuable, going for $245.

An auction of entertainment hedcuts commences May 6.
COPYRIGHT 2002 CBJ, L.P.
No portion of this article can be reproduced without the express written permission from the copyright holder.
Copyright 2002, Gale Group. All rights reserved. Gale Group is a Thomson Corporation Company.

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Publication:Los Angeles Business Journal
Article Type:Brief Article
Date:May 6, 2002
Words:214
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