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Fabulous franchisees: fawn over franchising. What makes these achievers tick?



When asked how they do it, successful franchise owners consistently say two things. First, franchising is the secret of their success; they couldn't--or just wouldn't--have gone into business without franchising. And, second, no bones about it, they follow the system they're given.

To discover a little more about what makes a franchise owner "fabulous," Franchising World interviewed five performers. The first thing noticed was the "no-pattern pattern." Is it possible to profile a successful franchise owner by age, gender, race, business background, type of industry, number of units owned and so forth?

No.

As the stories of these five "fabulous franchisees" demonstrate, achievement comes in every shape, size, age, geographic and demographic design.

So what does make these achievers tick tick: see mite.
tick

Any of some 825 parasitic arachnid species (suborder Ixodida, order Parasitiformes), found worldwide. Adults may be slightly more than an inch (30 mm) long, but most species are much smaller.
? Personal qualities--attitude, drive, determination, integrity--plus significant help from the franchise system itself.

Franchising Makes It Work

Lisa York York, former name of Toronto, Canada
York, Ont.: see Toronto, Ont., Canada.
York, city, England
York, city (1991 pop. 123,126) and district, North Yorkshire, N England, at the confluence of the Ouse and Foss rivers.
 at Link Staffing describes what franchising does for her. "[Franchising is for people who want a] business in a box. Instead of going out and building your own cabinets from scratch, you go out and buy a kit. [With Link Staffing] I still built it, it's still mine, it's still beautiful, and it shows my craftsmanship Craftsmanship
Alcimedon

a first-rate carver in wood. [Rom. Lit.: Vergil Eclogues, iii. 37.]

Argus

skillful builder of Jason’s Argo. [Gk. Myth.: Walsh Classical, 29]

Athena

(Rom.
, because I built it correctly. But it was already cut, so I don't have to worry about the little things."

Moreover, franchising puts a tiger in that kit. "[Franchising] gives me the power to go out and get new clients. I'm a little Chihuahua Chihuahua, state, Mexico
Chihuahua (chēwä`wä), state (1990 pop. 2,441,873), 94,831 sq mi (245,612 sq km), N Mexico, on the border of N.Mex. and Texas. The city of Chihuahua is the capital.
 with a big Doberman behind me. If I'm in front of a client who says, 'Can you do this?' I can say yes. [Without Link] I'd have to decline; I'd have to go after the onesies and twosies, rather than the two hundreds," says York.

Julie Jordan at Sylvan sylvan

emanating from or pertaining to woods. See also sylvatic.
 agrees. "Sylvan has such a brand recognition that--without it--[this education business] would be very, very challenging. The fact that franchising provides people an opportunity to start a business with an already recognized brand is huge."

Chester's International Chester’s International, based in Birmingham, Alabama, is the fifth-largest fried chicken quick-service restaurant in the U.S. with more than 1,700 locations and operations in the U.S. and Puerto Rico, the Caribbean, Central America, Europe, and Canada.  owner Anthony Rahming says he wouldn't have even tried to open a non-franchised chicken restaurant. I wanted to give myself every opportunity for success, which is why my wife, Vanessa, and I looked at something that was already up and running."

The quality of the product also convinced the Rahmings. "People love it. They come in saying, 'Hey, we heard about your chicken.'"

Bill Free, who owns six Curves franchises in Florida, says outside support gives new business owners a serious advantage. "I've seen people in business for five or six months. They open, then they close. Number one, they don't have the support."

Even vast experience won't necessarily make up for the level of support a franchisor can offer. Frank Zbiegen, a Valpak franchise owner for 27 years, says after owning franchises in Florida and then relocating to Cleveland, he had the industry and business experience to open his own non-franchised direct mail company, but he chose instead to buy another Valpak franchise. "I wanted to work for a company that takes a leadership role in the industry--one that's invested in the future. On a partnership level, they will help me grow as I want to grow. If I were out there by myself without a franchise, I couldn't put together one-tenth of the programs I can offer clients who work with me."

Use the System For Everything It's Worth

Free's advice to franchise owners is "Follow the system set up by the franchise founders, and don't try to reinvent re·in·vent  
tr.v. re·in·vent·ed, re·in·vent·ing, re·in·vents
1. To make over completely: "She reinvented Indian cooking to fit a Western kitchen and a Western larder" 
 it. Stick together with other franchisees as a team and you'll succeed."

Free points to the features common in a good franchise system. "Curves gives us fantastic Web-based support, with all of the answers and tools we need to run the business--a system for advertising, marketing, administering, and training the business at the staff level."

Zbiegen says his company offers the same. "Valpak has very strong programs--top-of-the-line on technology, sales design, marketing and order entry systems--and all are Web-based systems, which means I can access them from anywhere. In their production and training of franchise owners and the account executives who work with them, this partnership makes it very successful for both sides."

Advice from the Stars

Be flexible. Rahming praises the support he's gotten from Chester's International. "They have been absolutely helpful and receptive receptive /re·cep·tive/ (re-cep´tiv) capable of receiving or of responding to a stimulus.  to us from day one--pretty much at our beck and call. All we have to do is make a phone call and someone is available or gets back to us right away. I am a chameleon chameleon (kəmē`lēən, –mēl`yən), small- to medium-sized lizard of the family Chamaeleonidae. About eighty species are found in sub-Saharan Africa, with a few in S Asia. . I deal with the ups and the downs."

Stay positive. York tells new franchise owners not to get discouraged dis·cour·age  
tr.v. dis·cour·aged, dis·cour·ag·ing, dis·cour·ag·es
1. To deprive of confidence, hope, or spirit.

2. To hamper by discouraging; deter.

3.
. "As someone coming in, I have definitely ridden the roller roller, common name for brightly colored Old World birds noted for performing somersaults in flight. They include the rollers proper (subfamily Coraciinae) and ground rollers (subfamily Brachypteraciinae  coaster What a bad CD-R disc is often called. See CD-R and underrun. . That's okay, you have to go through that. Work the same level, regardless of results. You just have to be patient, you have to earn [client loyalty]. My biggest reminder for someone buying a franchise? Sales and morale ring the cash register."

Do the Due Diligence Research; analysis; your homework. This term has caught on in all industries, because it sounds so "wired." Who would want to do analysis or research when they can do due diligence. See wired. . Elizabeth Cooper Elizabeth Cooper (1910-1960) is one of the more famous Filipina actresses of all time. She was born Isabel Rosario Cooper to a Scottish father and Chinese-Filipina mother. As a teenager she travelled around Southeast Asia as a torch singer-entertainer and eventually caught the eye  tells prospective owners what to look for. "First, make sure the franchisor's business model works. Second, consider brand and brand awareness. Third, try the product to make sure you are [committed to it]. Anyone who starts a business has to work very hard hours."

Zbiegen echoes the advice. "I would look for three things in a franchise: their leadership, the support they offer, and the partnership they build with franchise owners. Those are the things that, over the years, have made the Valpak network of franchise owners--and Valpak very successful."

Hire Good People. Free advises prospective franchise owners to hire quality people who share the franchise owner's values.

Stockpile stock·pile  
n.
A supply stored for future use, usually carefully accrued and maintained.

tr.v. stock·piled, stock·pil·ing, stock·piles
To accumulate and maintain a supply of for future use.
 Financial Reserves. Finally, this advice from Free, who suffered setbacks and membership cancellations during the round of hurricanes hitting Florida last season: "Have enough money to sustain setbacks in your proforma Proforma

A financial projection based on assumptions.
 and projections."

Who Are These Successful People?

Anthony and Vanessa Rahming opened their Chester's International franchise just four months before being interviewed for this article. Anthony, 42-years old, came into franchising with a background in law enforcement. Also, as a young man, Anthony took a shot at entrepreneurship en·tre·pre·neur  
n.
A person who organizes, operates, and assumes the risk for a business venture.



[French, from Old French, from entreprendre, to undertake; see enterprise.
 when he assumed ownership of a chicken franchise, which eventually went out of business. Vanessa, who is keeping her full-time job for the time being, has 20 years experience in the restaurant business. Anthony says the couple looked at eight franchises--all fast food--before settling on Chester's. "We looked for something that would allow us the opportunity to hit the ground running and we thought franchising would give us the greatest opportunity for financial success."

Who Are These Successful People?

Lisa York owns two Link Staffing franchises in southern California Southern California, also colloquially known as SoCal, is the southern portion of the U.S. state of California. Centered on the cities of Los Angeles and San Diego, Southern California is home to nearly 24 million people and is the nation's second most populated region, . Lisa came to Link with some 12 years of staffing industry experience in both management and sales. After successful stints helping other companies open offices, Lisa realized she had the experience to establish her business. She opened her first Link Staffing franchise in spring, 2004. Her second unit opened less than 18 months later. In the past year, Lisa has done $4 million worth of business and has five employees. "We represent the blue-collar workers blue-collar worker nobrero/a

blue-collar worker nouvrier/ère col bleu

blue-collar worker n
 who normally don't represent themselves. At least once a day someone will come in the door who's just a bail of fire. We get on the phone and talk to every client we have and we find them a home. I like feeling I make a difference to someone."

Who Are These Successful People?

In August, 2005, Julie Jordan and Elizabeth Cooper opened their third Sylvan franchise in Mississippi. Julie graduated from Mississippi State with an engineering degree, married, returned to school, did some teaching, started her own Internet company in the mid-nineties, and sold out. "I realized I liked teaching and education and began looking around. Franchising was important because I had been through the route of starting up without any guidance, support, marketing or branding---and that's extremely difficult." Elizabeth met Julie at a networking function and the two began a consulting business soon thereafter. When Julie suggested they franchise together, Elizabeth jumped in. "I was immediately attracted to the Sylvan proven-business model because they are passionate about what's going on What's Going On is a record by American soul singer Marvin Gaye. Released on May 21, 1971 (see 1971 in music), What's Going On reflected the beginning of a new trend in soul music.  in schools. I love working with children and Julie and I have very complementary personalities. I'm the one on the outside of Sylvan Center, and she is the one on the inside."

Who Are These Successful People?

Bill Free, a construction company owner for 25 years, began purchasing Curves International franchises after a three-month ordeal ordeal, ancient legal custom whereby an accused person was required to perform a test, the outcome of which decided the person's guilt or innocence. By an ordeal, appeal was made to divine authority to decide the guilt or innocence of one accused of a crime or to  with a staph infection Staph infection
Infection with Staphylococcus bacteria. These bacteria can infect any part of the body.

Mentioned in: Cephalosporins
. "I came out of that wanting to try another business that my wife could run if something happened to me." Today, Free owns six Curves International franchises in the Fort Lauderdale Fort Lauderdale (lô`dərdāl), residential, commercial, and resort city (1990 pop. 149,377), seat of Broward co., SE Fla., on the Atlantic coast; settled around a fort built (c.1837) in the Seminole War, inc. 1911.  area. In addition to his wife, he also has involved his daughter and a neighbor in the business. "Franchising has allowed me to build a fairly good-sized business (six separate fitness companies) in a short period of time--17 months--using someone else's business model and just requiring my own hard work, determination and money to turn it into something great."

Who Are These Successful People?

Frank Zbiegen owns a Valpak franchise in Cleveland. He's been in the business since he graduated with an accounting degree from college 27 years ago. Zbiegen started with the direct mail marketing company in Florida, and, in 1993, relocated re·lo·cate  
v. re·lo·cat·ed, re·lo·cat·ing, re·lo·cates

v.tr.
To move to or establish in a new place: relocated the business.

v.intr.
 to Ohio, selling his Florida franchises. "When I moved back to Cleveland in 1993, I was older and I really chose franchising. The first time, in 1978, I was 23 and franchising sounded like something good to do. But the second time I got involved, in 1994, I really understood what the business--and franchising---was all about."

Nancy Rathbun Scott is a freelance business writer in the Washington, D.C. metropolitan area. She can be reached at nancy@nancy.scott.com.
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Title Annotation:FABULOUS FRANCHISEE: FRANCHISING'S FRONT LINE
Author:Scott, Nancy Rathbun
Publication:Franchising World
Geographic Code:1USA
Date:Nov 1, 2005
Words:1622
Previous Article:Franchisees lead the way.
Next Article:What makes a franchisee successful?
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