FUNRISE DEAL BRINGS NEW TOYS.Byline: Brent Brent, outer borough (1991 pop. 226,100) of Greater London, SE England. The area is a rail and industrial center. Its manufactures include automobile parts, clocks and watches, and electrical equipment. Hopkins Staff Writer WOODLAND HILLS - Funrise Toy Corp. is getting some new playmates. The pinball and motorized mo·tor·ize tr.v. mo·tor·ized, mo·tor·iz·ing, mo·tor·iz·es 1. To equip with a motor. 2. To supply with motor-driven vehicles. 3. To provide with automobiles. vehicle manufacturer announced Thursday its merger with Nylint Toys, an Illinois-based toy truck maker. The deal, which is scheduled for completion Monday, strengthens Funrise's portfolio considerably, according to according to prep. 1. As stated or indicated by; on the authority of: according to historians. 2. In keeping with: according to instructions. 3. David Schwartz David Schwartz is a composer, noted for his scoring the music for the multiple Emmy Award-winning television series, Arrested Development, Deadwood, and numerous others. He attended the School of Visual Arts in New York and the Berklee College of Music in Boston. , vice president of marketing. ``They've been a significant player in the vehicle segment of the toy business,'' he said. ``We recognized their success and respected their efforts and product line. We felt this was an opportunity to grow the core of our business.'' Funrise, founded by Encino resident Arnie Rubin in 1987, has grown strongly in recent years. Under Rubin's guidance as chief executive officer, it landed a 1999 deal with big-name Hasbro Inc. to manufacture and distribute both Tonka and G.I. Joe G.I. Joe any American soldier. [Am. Military Slang: Misc.] See : Soldiering motorized toys, as well as accessories for the popular EZ-Bake oven. Terms of the deal were not disclosed, but Funrise will receive Nylint's tooling and molds, as well as toy inventory and name rights. The firm is still in the process of determining the future status of Nylint's employees. Consolidation is an integral part of the retail sector, according to Tony Cherbak, partner in consumer products group for Deloitte & Touche. ``Bigger is better,''' he said. ``There's certainly a lot of consolidation of the industry. People are trying to leverage their purchasing power Purchasing Power 1. The value of a currency expressed in terms of the amount of goods or services that one unit of money can buy. Purchasing power is important because, all else being equal, inflation decreases the amount of goods or services you'd be able to purchase. 2. .'' |
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