FRITO-LAY BAGS BUGS, CARTOON GANG FOR ADS.Byline: Dave McNary Daily News Staff Writer Bugs Bunny and Daffy Duck Daffy Duck is an animated cartoon character in the Warner Brothers Looney Tunes and Merrie Melodies series of cartoons. Daffy was the first of the new breed of "screwball" characters that emerged in the 1930s to supplant traditional everyman characters, such as may be pitching Doritos soon. Warner Bros BROS Brothers BROS Benefits and Retirement Operations Section (King County, Washington) BROS Barnes and Richmond Operatic Society (London, UK) . and snack-food giant Frito-Lay have formed a major promotional partnership extending the already growing reach of the Looney Tunes cartoon characters to potato and tortilla chip bags. Final details of the three-year global pact have yet to be worked out, a Warner spokeswoman said, but the basic goal is to make Frito-Lay's products - including Fritos, Doritos, Ruffles For the plural of ruffle, see . Ruffles is the name of a brand of ruffled potato chips produced by Frito-Lay. Its current official product slogan is "R-R-R-Ruffles Have Ridges!".There is a lot of different kinds of chips. , Lays and Cheetos - a destination for shoppers in supermarkets and convenience stores The following is a list of convenience stores organized by geographical location. Stores are grouped by the lowest heading that contains all locales in which the brands have significant presence. . The alliance is also expected to cover Warner's film, television, retail and music operations. It comes a year after rival Walt Disney Noun 1. Walt Disney - United States film maker who pioneered animated cartoons and created such characters as Mickey Mouse and Donald Duck; founded Disneyland (1901-1966) Disney, Walter Elias Disney Co. and McDonald's Corp. announced a 10-year association, worth an estimated $100 million, making McDonald's the exclusive fast-food partner on Disney movies. Bugs Bunny and his associates have become significantly more visible in recent years, starting with the 1991 founding of the Warner Studio Stores chain and its expansion to 170 outlets as a challenge to Walt Disney Co.'s dominance in cartoon character merchandise. Disney opened its first store in 1987 in Glendale and now operates more than 600. Burbank-based Warner's consumer products division already has signed licensing deals for the characters with Bayer Corp., General Mills  This article or section may contain a proseline.Please help [ convert this timeline] into prose or, if necessary, a . , Kraft Foods Kraft Foods Inc. (NYSE: KFT) is the largest food and beverage company headquartered in North America and the second largest in the world after Nestlé SA. The Philip Morris Company (now known as Altria Group), a company that produces tobacco products, acquired Kraft for and Sara Lee
Sara Lee Corporation (NYSE: SLE) is a global consumer-goods company based in Downers Grove, Illinois, USA. Corp. for consumer products and promotions worth an estimated $100 million in marketing programs this year. ``Warner has been very astute at expanding these characters, which had been gathering dust for years,'' said Michael Schau, editor of the New York-based Entertainment Marketing Letter. ``Disney is just off the map but Warner has also realized that they've got an incredible franchise and they're starting to exploit it.'' Schau also said Warner is in no danger currently of overexposing the characters and should be able to sign more deals similar to the Frito-Lay agreement. ``Animated characters always behave for advertisers - they show up on time and they don't get involved in lawsuits,'' he said. Warner is part of Time Warner Inc. while Frito-Lay is a subsidiary of PespiCo Inc., which has announced plans to sell off its restaurant chains to focus on soft drinks and snacks. CAPTION(S): Photo Photo: (Color) no caption (Bugs Bunny) |
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