FRESH APPROACH POSHER 7-ELEVEN NOW OFFERS SUSHI ALONGSIDE SLURPEES.Byline: Candice Choi Staff Writer The bloated hot dogs rotating at the local 7-Eleven are being blasted away with the company's determination to create an image of freshness in its aisles. CEO (1) (Chief Executive Officer) The highest individual in command of an organization. Typically the president of the company, the CEO reports to the Chairman of the Board. Jim Keyes has brought 7-Eleven's national marketing blitz to the region to lift the lid on 100 products including artisan-style sandwiches and peaches and cream Peaches and Cream is a dessert made of peaches and cream. It is often served at ice cream stands and float shops. Many types of hard candy, such as Creme Savers, also come in a peaches and cream flavor. cappuccino cap·puc·ci·no n. pl. cap·puc·ci·nos Espresso coffee mixed or topped with steamed milk or cream. [Italian, . The tour comes as the chain mops up its truck-stop feel with a continuing rollout of products that emphasizes freshness. Over the past year, the company's introduced unlikely offerings like sushi and fruit cups alongside its trademark Slurpees and hot dogs. But some customers are still struggling to accept 7-Eleven in its new splendor. The convenience store is a pit stop to fuel up on Diet Coke Diet Coke (sometimes known as Diet Coca-Cola, Coca-Cola Light or Coke Light) is a sugar-free soft drink produced and distributed by The Coca-Cola Company. , ice cream, doughnuts and hot dogs, said Lenora May, a Woodland Hills resident who stops in with her junk-food loving son. ``I didn't even know they had sushi,'' May said. ``As far as getting something fresh here, that's definitely something that's not expected,'' said Amir Aziz, a Sherman Oaks resident who buys newspapers and small items like chips and candy at the store. Still, the company's new approach seems to be working. Seven-Eleven's revenue rose 12 percent in 2004 from the previous year, marking the 32nd consecutive quarter of growth for the company. ``We think we can break through and get the customer to try new things,'' said Kevin Gardner, the company's director of marketing. As Walgreens executives tout themselves as ``7-Eleven on steroids,'' the chain is being pushed into new territory - like the realm of Starbucks. Among the new options brewing for 7-Eleven's coffee bar this year are strawberry banana coffee, French Toast cappuccino and Kentucky Mint Julep mint julep: see julep. . The offering of fresh sandwiches that are delivered to 7-Eleven stores daily is similar to what Starbucks has been doing as well. The specialty coffee industry rakes in between $12 billion and $13 billion a year, said Kristine Koerber, an analyst with JMP JMP Jump JMP Java Memory Profiler JMP Joint Manpower Program JMP Joint Management Plan JMP Joint Marketing Program JMP JCL Manipulation Program JMP Joint Mission Planning (US DoD) JMP Joint Military Program Securities in San Francisco San Francisco (săn frănsĭs`kō), city (1990 pop. 723,959), coextensive with San Francisco co., W Calif., on the tip of a peninsula between the Pacific Ocean and San Francisco Bay, which are connected by the strait known as the Golden . That aroma is waking the interest of a variety of players including McDonald's and Dunkin Donuts on the East Coast. ``Now you're seeing a variety of players go after that gourmet consumer,'' Koerber said. Even ExxonMobil recently started brewing gourmet coffee at its convenience stores The following is a list of convenience stores organized by geographical location. Stores are grouped by the lowest heading that contains all locales in which the brands have significant presence. in Los Angeles Los Angeles (lôs ăn`jələs, lŏs, ăn`jəlēz'), city (1990 pop. 3,485,398), seat of Los Angeles co., S Calif.; inc. 1850. . On the East Coast, Koerber said Dunkin Donuts has become one of Starbucks' biggest competitors. Polishing its image and breaking into Starbucks territory means more than just packaged sushi and gourmet coffee, however. Seven-Eleven is testing new in-store formats in Austin, including a U- shaped refrigerator section and hot dog grills that are encased en·case tr.v. en·cased, en·cas·ing, en·cas·es To enclose in or as if in a case. en·case  ment n. under a deli glass, Gardner said. The new products unveiled this week will make their way to stores in waves over the next several months. The entire lineup should be in stores by summer. Candice Choi, (818) 713-3634 candice.choi(at)dailynews.com CAPTION(S): 2 photos Photo: (1 -- color) Milkhjit Sidhu, manager of a 7-Eleven in Woodland Hills, stocks the Big Eats display of fresh and prepared food at his store. (2 -- color) The Deluxe Chicken Breast Wrap is one of the latest products released into 7-Eleven's Big Eats line of prepared foods. Evan Yee/Staff Photographer |
|
||||||||||||||
Printer friendly
Cite/link
Email
Feedback
Reader Opinion