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FREEWEBS LAUNCHES CREATIVITY VIA MULTIMEDIA WEBSITES/BLOGS.


Freewebs, Silver Spring, Md., the company dedicated to ensuring everyone in the world can unleash their creativity through multimedia websites and blogs has announced it is launching a creative new "widgetized" advertising campaign in continuation of the Cingular Sounds campaign, which focuses on new and emerging artists.

The Cingular Sounds campaign on Freewebs encourages music lovers around the world to write new-fangled lyrics lyrics npl [of song] → paroles fpl

lyrics lyric npl [of song] → Text m 
, dance and sing along with emerging new artists including Ne-Yo and others, through multimedia widgets that will include text, photos, audio, video, and more. The most silly, funny, shocking and seriously creative concepts created by users with widgets, will then be showcased on the Freewebs homepage and will allow people to vote on a new winner each week. The top three winners will receive $500, and fans will be able to download the widget Pronounced "wih-jit," for decades, the term has been a popular word for a generic "thing" when there is no real name for it. It is often used to describe examples of made-up products along with other fictitious names; for example, "10 widgets, 5 frabbits and 2 dingits.  and share with anyone, anywhere on the web.

"Today's users are speaking for the brand through their own voices by tagging their sites with widgets. We make sure that all of the widgets are easily shareable and publishable," said Shervin Pishevar, president, Freewebs. "We're basically tapping into a whole new form of contextual advertising Contextual advertising is the term applied to advertisements appearing on websites or other media, such as content displayed in mobile phones, where the advertisements are selected and served by automated systems based on the content displayed by the user. , which is based on mutual, shared interests rather than an automated au·to·mate  
v. au·to·mat·ed, au·to·mat·ing, au·to·mates

v.tr.
1. To convert to automatic operation: automate a factory.

2.
 algorithm in the background. The algorithm is people's hearts, their souls, their passions, their feelings, and that's meaningful," said Pishevar.

Freewebs, has been a trail blazer in running successful widget marketing Widget Marketing is a key Transparent Marketing concept revolving around the viral sharing of widgets that can be embedded on people's websites, profiles (i.e. myspace, facebook pages, etc), and desktops.  and advertising campaigns in 2007, reinforcing what some industry experts have referred to as the 'year of the widget' in advertising. Recent campaigns include the following:

* Paramount Pictures/Freedom Writers - Freewebs built a highly engaging campaign called "Be Heard" which was sponsored by Paramount. The campaign involved a community on the homepage which encouraged people to start a meaningful exchange with one another, and to share personal and inspirational in·spi·ra·tion·al  
adj.
1. Of or relating to inspiration.

2. Providing or intended to convey inspiration.

3. Resulting from inspiration.
 stories - just as they do in the movie.

* Reebok Ree´bok`   

n. 1. (Zool.) The peele.
 - Freewebs created a customized a campaign that allows users to create and show-off their RBK RBK Reebok International Ltd. (stock symbol)
RBK Rosenborg Ballklub (Football Team In Norway)
RBK Russell Brennan Keane (chartered accountants) 
 creations via a virtual Shoe Fight contest. Freewebs aligned with RBK to increase awareness of their "Run Easy" brand and to drive traffic to the http:/www.rbkcustom.com.

* Ghost Rider/Sony Pictures - To help promote the Ghost Rider Ghost Rider or Ghost Riders may refer to:
  • Ghost Rider (motorcyclist), a Swedish motorcycle stunt rider and illegal street racer.
  • GhostRider, a roller coaster.
 movie, Freewebs created a campaign utilizing media and creative elements via templates, shout-box, games and cursor (1) The symbol used to point to some element on screen. On Windows, Mac and other graphics-based screens, it is also called a "pointer," and it changes shape as it is moved with the mouse into different areas of the application.  effects.

"Engaging with widgets is a consumer's personal choice," said Chris Cunningham, vice president, Freewebs Advertising. "The second a person takes a widget to their individual page, what was once an ad, becomes content."

Freewebs has been leading the way in more effective advertising campaigns with widgets, and to date, 17 million people and counting have built websites on Freewebs.com.

To create a quality, free easy-to-use Freewebs Forum, website or blog, visit http://www.freewebs.com or call 646/382-4291.

About Freewebs.com

Freewebs is the company dedicated to ensuring everyone in the world can create quality multimedia websites, forums and blogs. For everyone with an Internet connection and something to share, Freewebs provides the toolkit to express their voice on the web through its versatile publishing platform. To date, Freewebs members have created more than 17 million comprehensive websites including blogs, photos, videos, music, e-commerce and more. Founded in 2001, Freewebs is privately held and based in Silver Spring, MD.
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No portion of this article can be reproduced without the express written permission from the copyright holder.
Copyright 2006, Gale Group. All rights reserved. Gale Group is a Thomson Corporation Company.

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Publication:Online Product News
Article Type:Website overview
Date:Jun 1, 2006
Words:543
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