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FREE COPY OF PLAIN ENGLISH GUIDE AVAILABLE

              FREE COPY OF PLAIN ENGLISH GUIDE AVAILABLE
    NANUET, N.Y., Nov. 20 /PRNewswire/ -- American businesses produce


30 billion new pieces of writing each year. For many people, writing on the job can consume almost one-third of their work time.
    An average letter or memo can take an hour of work before final typing.  Then it must be read by the receiver, possible responded to and then filed.  Eighty percent of all items filed never get referred to again.
    "To help cut excessive writing and reading," says Jim Evers, author of "The Hate To Write But Have To Writer's Guide," "use the phone more, keep letters and memos to a single page or less, use executive summaries for reports, and write in plain English."
    Evers is a leading authority on effective and efficient writing. His writing program is used by thousands of individuals and hundreds of companies across the United States and Canada.
    To encourage succinct writing, James L. Evers Associates, a training and consulting firm, is offering a free copy of Evers' three-page guide, "The Economy of Plain English."  It gives writers the steps needed for succinct writing, and it includes a list of effective plain English words to use in place of the usual ineffective ones.
    For a free copy of the guide, send a stamped, self-addressed, business envelope to Plain English, James L. Evers Associates, 10 Rockland Ave., Nanuet, NY 10954.
                        PLAIN ENGLISH
              From "The Economy of Plain English"
        FOR THIS:                     USE THIS:
    at this point in time              now
    in the event that                  if
    an appreciable amount              many
    consequently                       so
    incumbent upon                     must
    enclosed please find               here's (yes, use contractions)
    pursuant to                        following, by, under
    prioritize                         rank
    finalize                           complete
    for a period of time               for
    transmit                           send
    terminate                          end
    until such time as                 until
    in regard to                       about
    nevertheless                       still
    give consideration to              consider
    future plans                       plans
    past experience                    experience
    light at the end of the tunnel     (omit)
    over a barrel                      (omit)
    please don't hesitate to call      (omit)
    bite the bullet                    (omit)
    -0-                 11/20/91
    /CONTACT:  Jim Evers of James L. Evers Associates, 914-623-7129/ CO:  James L. Evers Associates ST:  New York IN: SU:  PDT GK-FC -- NYFNS1 -- 5204 11/20/91 07:30 EST
COPYRIGHT 1991 PR Newswire Association LLC
No portion of this article can be reproduced without the express written permission from the copyright holder.
Copyright 1991 Gale, Cengage Learning. All rights reserved.

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Publication:PR Newswire
Date:Nov 20, 1991
Words:367
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