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FREDERICK'S CUSTOMERS ABOUT TO SEE RED

 FREDERICK'S CUSTOMERS ABOUT TO SEE RED
 HOLLYWOOD, Calif., Jan. 14 /PRNewswire/ -- This Valentine's Day,


women will be wearing red lingerie as never before, predicts Frederick's of Hollywood. And to make certain that customers find exactly what they want, the world's best-known lingerie firm is stocking its 195 stores nationwide with 262,670 pieces of red lingerie.
 And although women will be wearing the red teddies, baby dolls, camisole sets, chemises and other underfashions, most of the lingerie will be purchased for them by men. While throughout the year, the vast majority of Frederick's customers are women, before Valentine's Day, the ratio of female-to-male customers just about reverses. At that time, most of Frederick's customers are men buying gifts for their wives and sweethearts.
 This year, Frederick's offers styles to suit everyone.
 Romantics will enjoy the company's short pajama sets, robes and baby dolls with baby heart prints in prices ranging from $22 to $25. A red satin teddy with heart-shaped buttons and white lace trim will also be available for $28.
 Lovers of luxury, and those seeking special value, will find well-priced chemises and camisole sets in 100 percent pure silk. Silk chemises range from $38 to $42; camisole sets, from $34 to $36.
 For the less-than-serious-minded, there are also some brief, nearly backless musical teddies with a heart-shaped bodice. At the touch of a button, the $26 teddies play the theme from "Love Story."
 Also understanding today's yearning for back-to-basics comfort, Frederick's will offer a cotton sleepshirt with hearts on its sleeves and pocket for $20.
 In the bra department, Frederick's customers can choose from a red satin push-up bra for $25, with matching flutter panties for $6; or an elegant, red tulip lace bra for $16.50, with matching panties for $9 and garter belt for $12.50. Red stretch lace slips sell for $29; and red stretch lace teddies sell for $28. Red bustiers range in price from $35 to $45.
 Budget-minded customers can find four pairs of cotton panties in heart prints for $12. Red hose ranges from $2 for a basic stretch style to $10 for thigh-high stockings with an elegant lace top. Other styles, such as the red glimmer hose, fall in between.
 Not to forget women who shop for their men, the company will also feature men's robes, briefs, boxers and accessories in Valentine's Day themes. Red silk boxer shorts, priced at $22, are expected to be exceptional sellers.
 In 1991, Frederick's of Hollywood's sales topped $114 million. Aside from operating 195 retail stores from coast to coast, Frederick's of Hollywood also mails 30 million catalogs annually.
 -0- 1/14/92
 /CONTACT: Ellen Appel of Ellen Appel Inc., 714-289-1229, for Frederick's of Hollywood/ CO: Frederick's of Hollywood ST: California IN: REA SU:


DM-JL -- NYVFNS12 -- 9330 01/14/92 07:17 EST
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Copyright 1992 Gale, Cengage Learning. All rights reserved.

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Date:Jan 14, 1992
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