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FRAGRANCE EXPRESS: GIFTS THAT MAKE SCENTS

 NEW YORK, Sept. 20 /PRNewswire/ -- Fragrance Express has created a gift-giving concept in the world of fragrances and gifts. Fragrance Express was founded on the idea that gift givers would prefer to send exclusive brand name fragrances, as opposed to wilting flowers. The Fragrance Express strategy is to accommodate today's fast-paced world, with the convenience of one quick phone call.
 "Because men are not as easily flattered by a bouquet of roses as women traditionally are, a bottle of their favorite cologne may better suit them," said Diane Bartlett of Fragrance Express. "Our corporate program allows companies to use Fragrance Express in both business situations and holiday gift giving."
 "Fragrance Express has created a hassle-free way of sending a gift via phone, 800-FRAGRANCE or fax, 800-SEND-IT-NOW. Just think, no running to buy a gift, gift wrap, or greeting card. No more waiting in lines. Orders placed by midnight will be delivered to their destination within 24 hours," stated Arnold Pachtinger of Fragrance Express.
 In September, 150 of the most prestigious designer fragrances will be featured in the first memorable four-color catalog to satisfy the most discerning of tastes. Customers will receive other unique services, such as allowing customers to store important dates like anniversaries, birthdays, and important holidays for Fragrance Express to send gifts automatically, without giving it a thought. Fragrances will be sold at manufacturer's suggested retail price. Shipping cost will include gift box, wrapping and personalized greeting card.
 "A magnificent gift of fragrance means so very much. It also guarantees you will not have to worry about the person receiving melted chocolate, wilted flowers, moldy cheese, or rotten fruit," said Bartlett.
 COMPANY HISTORY
 The Fragrance Express concept originated as a term paper for a young Florida International University student named Diane Bartlett. In need of a strong marketing idea to complete her project for her degree, Diane examined current marketing trends in the 800 service arena. After analyzing 800-FLOWERS, she decided there was a unique and highly profitable alternative, 800-FRAGRANCE.
 When her assignment was completed, she showed it to a family friend, Sonny Holtzman. Holtzman is a highly respected attorney and political leader in the state of Florida. He was so impressed with Diane's business acumen, that he showed the marketing proposal to a group of retired CEOs in Boca Raton who invest in companies with the prospect of taking them public. Impressed with Diane's ideas, the trust decided to financially back the business. Diane was named vice president of Marketing.
 Sensing the enormous potential of Fragrance Express, "the trustees" set out to find a key fragrance executive who could take the company forward. They decided upon Arnold Pachtinger as their president. During a 20-year period of time, Pachtinger has held top level positions at Revlon, Halston, Jacqueline Cochran and most recently as executive vice president of Perfums Nina Ricci.
 With its exciting new retailing concept and an impeccable management team, Fragrance Express says it is ready, willing and able to help manufacturers reach thousands of new customers.
 -0- 9/20/93
 /CONTACT: Diane Bartlett of Fragrance Express, 800-FRAGRANCE/


CO: Fragrance Express ST: New York IN: REA SU:

RK-JB -- FLFNS1 -- 3430 09/20/93 07:35 EDT
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Publication:PR Newswire
Date:Sep 20, 1993
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