FOXSPORTS.com Appoints Dave Neubecker as Vice President of Sports Marketing; Deep Sports Marketing Team Formed at News Digital Media.Business & Sports Editors Noun 1. sports editor - the newspaper editor responsible for sports news newspaper editor - the editor of a newspaper NEW YORK--(BUSINESS WIRE)--May 31, 2000 Accomplished sports marketer Dave Neubecker has been named vice president of sports marketing Sport marketing (or "sports marketing" in the US) (1) the specific application of marketing principles and processes to sport products (e.g., teams, leagues, events, etc.) and (2) the the marketing of non-sports products (e.g., cigarettes, beer, long-distance phone service, etc. for FOXSPORTS.com, a division of News Corporation's (NYSE NYSE See: New York Stock Exchange : NWS NWS National Weather Service NWS Naval Weapons Station NWS New World Symphony NWS Nuclear Weapon State NWS Not Work Safe NWS National Watercolor Society NWS North Warning System NWS Nose Wheel Steering NWS National Waste Strategy (UK) ) News Digital Media, it was announced today by Jon Richmond, president of the company. In his new role, Neubecker will be responsible for all areas of marketing for FOXSPORTS.com, including positioning, advertising and promotions. Under his guidance, the marketing division will be instrumental in promoting FOXSPORTS.com's global, regional and local sports offerings in partnership with all FOX Sports entities. Additionally, Neubecker will oversee marketing integration of FOXSPORTS.com with FOX Sports and FOX Sports Net's national and regional programming. "Dave's proven creativity and understanding of the FOX Sports brand will be valuable assets to FOXSPORTS.com," said Richmond. "Armed with a talented team of sports marketing professionals, their efforts will further solidify so·lid·i·fy v. so·lid·i·fied, so·lid·i·fy·ing, so·lid·i·fies v.tr. 1. To make solid, compact, or hard. 2. To make strong or united. v.intr. FOXSPORTS.com's position as a leading sports site." Prior to his role with FOXSPORTS.com, Neubecker was the Vice President of Marketing and Strategic Alliances for FOX Sports Interactive. Before joining FOX Sports Interactive, Neubecker was Director of Promotions for EA Sports/Electronic Arts. Previously, Neubecker served in brand marketing for Walt Disney's Buena Vista Home Video. New members joining Neubecker's team include Anthony Crouts, Director of Sports Marketing and Sports Marketing Managers Steve Hartmann and Michelle Imperial. ABOUT FOXSPORTS.COM FOXSPORTS.com, a division of News Corporation's (NYSE: NWS) News Digital Media, is the premier sports destination on the Internet Internet Publicly accessible computer network connecting many smaller networks from around the world. It grew out of a U.S. Defense Department program called ARPANET (Advanced Research Projects Agency Network), established in 1969 with connections between computers at the for up-to-the-minute stats, news and scores for all professional, college and high school sports. Unlike any other sports site, FOXSPORTS.com features: 18 regional sites covering local sports news and teams across the country, Maximumgolf.com, the innovative golf destination delivering unprecedented and progressive golf coverage, FOXSPORTSBiz.com, the definitive source for sports business news, and the FOX Sports Fantasy Network, one of the Web's most active fantasy sports A fantasy sport (also known as rotisserie, roto, or fairy-tale sport; or owner simulation) is a game where fantasy owners build a team that competes against other fantasy owners based on the statistics generated by individual players or teams of a professional sport. leagues. Additionally, FOXSPORTS.com is the top provider of content to broadband broadband Term describing the radiation from a source that produces a broad, continuous spectrum of frequencies (contrasted with a laser, which produces a single frequency or very narrow range of frequencies). and wireless platforms and owns STATS, Inc., the leading distributor of statistical information, delivering the most comprehensive player, team, game and situational information on the Web. |
|
||||||||||||
Printer friendly
Cite/link
Email
Feedback
Reader Opinion