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FOXSPORTS.COM EXCLUSIVE PROVIDER FOR NEW ALTAVISTA LIVE! SPORTS CHANNEL.


Popular search portal AltaVista FOXSports.com have reached a deal for FOXSports.com to be the exclusive content provider for the AltaVista Live! Sports Channel Sports channels are television specialty channels (usually available exclusively through cable and satellite) broadcast sporting events, usually live, and when not broadcasting events, sports news and other related programming. . The new co-branded sports channel is already up and running at sports.altavista.com, featuring sports news and information, including up-to-the-minute scores and stats, schedules and exclusive reports in what the two firms call a typical "in-your-face" FOX Sports style.

As part of a multi-year agreement, AltaVista will promote the new sports channel throughout its network of services including placement of co-branded FOXSports.com promotions on the AltaVista Live! homepage at live.av.com. FOXSports.com, a division of News Corp.'s News Digital Media, will offer AltaVista users in-depth sports coverage with direct access to FOXSports.com. In December, more than 47 million unique users worldwide visited AltaVista, owned by CMGI CMGI Commonly Maintained Grounds Infrastructures
CMGI College Marketing Group Information (Services) 
 Inc.

"This relationship offers FOXSports.com exclusive access to AltaVista's extensive audience and consumer reach," says Jon Richmond, president of News Digital Media. "The agreement represents News Digital's expanding commitment not only to the sports sector, but also to the direct marketing and commerce category, in general."

"By joining forces with FOXSports.com, one of world's premier sports resources, the AltaVista Live! Sports Channel becomes a force to be reckoned with in one of the Web's most popular content categories," adds Ross Levinsohn Ross Levinsohn is the former President of Fox Interactive Media, the Internet and New Media arm of News Corporation, where he reported directly to Rupert Murdoch and News Corp. President Peter Chernin. , vice president and general manager of new media for AltaVista. "This relationship embodies AltaVista's mission to bring an unparalleled breadth and depth of real-time content to the millions of AltaVista users."

Key features of the new channel include:

* Views and commentary from FOX Sports personalities including John Madden mad·den  
v. mad·dened, mad·den·ing, mad·dens

v.tr.
1. To make angry; irritate.

2. To drive insane.

v.intr.
To become infuriated.
, Keith Olbermann Keith Olbermann (born January 27, 1959) is an American news anchor, commentator and radio sportscaster. He currently hosts Countdown with Keith Olbermann on MSNBC, an hour-long nightly newscast that reviews the top news stories of the day along with political commentary by , Tim McCarver
    "General" James Timothy McCarver (born October 16, 1941 in Memphis, Tennessee) is an American former Major League baseball catcher, and a current broadcaster for FOX Sports. Playing career
    He began his playing career after being signed by the St.
     and others;

    * Headlines and feature stores from FOXSports.com's expansive coverage of the sports world Sports World are a British sports Retailer, formerly called Sports Soccer.

    Founded in the late 1970's by former county squash coach Mike Ashley, the group Sports World International is now the UK's largest retailer of sports clothing and accessories.
     including: Basketball, Football, Golf, Hockey, Motor Sports, Soccer, Tennis and additional coverage of international sporting events;

    * Regional FOX Sports coverage from 20 US markets with news and highlights of professional and college teams;

    * Real-time play-by-play tracking of games.
    COPYRIGHT 2000 Millin Publishing, Inc.
    No portion of this article can be reproduced without the express written permission from the copyright holder.
    Copyright 2000, Gale Group. All rights reserved. Gale Group is a Thomson Corporation Company.

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    Article Details
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    Title Annotation:Company Business and Marketing
    Comment:FOXSPORTS.COM EXCLUSIVE PROVIDER FOR NEW ALTAVISTA LIVE! SPORTS CHANNEL.(Company Business and Marketing)
    Publication:EDP Weekly's IT Monitor
    Geographic Code:1USA
    Date:Jan 31, 2000
    Words:325
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