FOX HOPES FOR STELLAR `STAR WARS' SALES; REVAMPED TRILOGY SLATED FOR HOME VIDEO.Byline: Dave McNary Daily News Staff Writer 20th Century Fox, in the latest push of its most precious property, announced Tuesday that it will launch a home-video version of ``The Star Wars Trilogy A company founded in 1979 by Gene Amdahl to commercialize wafer scale integration and build supercomputers. It raised a quarter of a billion dollars, the largest startup funding in history, but could not create its 2.5" superchip. Special Edition'' in late August. It'll be on sale for only 97 days. The three-pack, with a suggested retail price of $49.98, will be Fox's last major merchandising merchandising Element of marketing concerned especially with the sale of goods and services to customers. One aspect of merchandising is advertising, which aims to capture the interest of the segment of the population most likely to buy the product. push for its landmark franchise until the expected release in 1999 of the fourth ``Star Wars'' film, now being readied for production by George Lucas Noun 1. George Lucas - United States screenwriter and filmmaker (born in 1944) Lucas at Leavesden Studios near London. The fourth ``Star Wars'' film is the first of a three-part ``prequel'' exploring the origins of the key characters. Lucas has not yet named a distributor for the next film, but Fox is widely expected to be selected after its highly successful re-release of the upgraded trilogy - with each movie containing new and digitally enhanced footage - earlier this year. The revamped ``Star Wars'' grossed $140 million to pull its total domestic take to over $460 million, ``The Empire Strikes Back'' drew $77 million and ``Return of the Jedi'' pulled in $45 million. Fox will stop accepting orders for the trilogy, which will feature additional behind-the-scenes footage for each movie, Nov. 30. Jeffrey Yapp, president of Fox's home-video operations, said the set could outdo the 1995 release of the original versions of the trilogy, which sold 6.5 million three-packs with the marketing ploy ploy n. An action calculated to frustrate an opponent or gain an advantage indirectly or deviously; a maneuver: "A typical ploy is to feign illness, procure medicine, then sell it on the black market" of being the last time the titles would be available. Analyst Tom Adams “Tom Adams” redirects here. For other people known as Tom Adams, see Tom Adams (disambiguation). Tom Adams (born 1926) is an illustrator most famous for his Agatha Christie paperback cover designs. of Adams Media Research pointed out that Fox's announcement shows the deep strength of the ``Star Wars'' franchise. ``They will have a challenge doing this two years after all that hoopla hoop·la n. Informal 1. a. Boisterous, jovial commotion or excitement. b. Extravagant publicity: The new sedan was introduced to the public with much hoopla. 2. but they may well do it,'' he said. ``They had such hype hype 1 Slang n. 1. Excessive publicity and the ensuing commotion: the hype surrounding the murder trial. 2. for the re-release earlier this year.'' CAPTION(S): Photo Photo: (Color) No caption (Star Wars Trilogy Special Edition - home video) |
|
||||||||||||||
Printer friendly
Cite/link
Email
Feedback
Reader Opinion