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FORUM MATCHES IDEAS, INVESTORS.


Byline: Karen Maeshiro Daily News Staff Writer

Wendal Reed works as an electronics technician The United States Navy occupational rating of Electronics Technician (abbreviated as ET) is a designation given by the Bureau of Naval Personnel (BUPERS) to enlisted members who satisfactorily complete initial Electronics Technician "A" school training.  at Lockheed Martin For the former company, see .

Lockheed Martin (NYSE: LMT) is a leading multinational aerospace manufacturer and advanced technology company formed in 1995 by the merger of Lockheed Corporation with Martin Marietta.
 and as a structure inspector for Boeing, but he still has time to be an entrepreneur.

He and his wife, Wendy, are owners of Advant-Edge, a 5-year-old, home-based business in Lancaster that develops products for the motorsport industry and plans to branch out into manufacturing small, quiet, low-emission engines.

Reed's company was one of a dozen start-up firms - the only one from the Antelope Valley This article is about the Los Angeles County region. For the census-designated place in Wyoming, see Antelope Valley-Crestview, Wyoming.

The Antelope Valley
 - that were featured last week at the second annual Antelope Valley Venture Capital Forum, which brings together companies seeking growth funding with venture capitalists, bankers and private investors.

``I talked to three gentleman today. Hopefully they'll get back to me in a week,'' said Reed, 35.

The forum culminates a six-month process during which budding businesses first submit business plans and have them evaluated by advisers in the community.

They then undergo two one-day training sessions to condense con·dense  
v. con·densed, con·dens·ing, con·dens·es

v.tr.
1. To reduce the volume or compass of.

2. To make more concise; abridge or shorten.

3. Physics
a.
 the business plans to a seven-minute presentation, which were shown to investors at the forum at the Lancaster Performing Arts Center A performing arts center, often abbreviated PAC, is a multi-use performance space that can be adapted for use by various types of the performing arts, including dance, music and theatre. .

``It's kind of a dating service between investors and entrepreneurs looking for Looking for

In the context of general equities, this describing a buy interest in which a dealer is asked to offer stock, often involving a capital commitment. Antithesis of in touch with.
 funding,'' said Vern Lawson, executive director of the Lancaster Economic Development Corp.

Reed said the program provided invaluable help and allowed him the opportunity to seek money to fuel future growth.

``I think it's fabulous,'' Reed said. ``I think that anybody who's thinking about going into business should go through this because of the fact it develops a time line and gives you expertise to refer to in developing your business plan. Our goals before we started this were obscure. With completion of the program, we are focused. It's one of the cheapest schools that I've been to.''

Advant-Edge products include motorcyclist knee pads, an epoxy wrap that goes around motorcycle exhaust pipes to reduce noise and risk of burns, and a pickup truck tailgate A conversion layer that lets IDE devices connect to the IEEE 1394 Firewire interface.  net.

``Our focus is on motorsports. We expect to grow within the next five to 10 years into lawn care maintenance equipment with the development of the engine,'' Reed said before making his presentation to about 30 investors.

The Antelope Valley Regional Partnership and Southern California Edison Southern California Edison (or SCE Corp), the largest subsidiary of Edison International (NYSE: EIX), is the primary electricity supply company for much of Southern California. It provides 11 million people with electricity. , along with the Antelope Valley Entrepreneurial Partnership Program, are co-sponsors of the forum.

The Antelope Valley forum is one of a series of similar events Edison holds throughout its service area, which to date have raised more than $20 million for participants. The forum was open to businesses throughout Southern California Southern California, also colloquially known as SoCal, is the southern portion of the U.S. state of California. Centered on the cities of Los Angeles and San Diego, Southern California is home to nearly 24 million people and is the nation's second most populated region, .

CAPTION(S):

Photo

PHOTO Wendal Reed owns Advant-Edge, a 5-year-old firm that develops products for the motorsport industry.

Jeff Goldwater/Daily News
COPYRIGHT 1998 Daily News
No portion of this article can be reproduced without the express written permission from the copyright holder.
Copyright 1998, Gale Group. All rights reserved. Gale Group is a Thomson Corporation Company.

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Publication:Daily News (Los Angeles, CA)
Date:Jun 21, 1998
Words:438
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