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FORTY THREE KIX Kicking up a Storm on All Major Wireless Carriers; Cingular Latest to Add Movie-Showtimes Service for Text Messagers.


LAS VEGAS Las Vegas (läs vā`gəs), city (1990 pop. 258,295), seat of Clark co., S Nev.; inc. 1911. It is the largest city in Nevada and the center of one of the fastest-growing urban areas in the United States.  -- FORTY THREE KIX, a showtimes information service for the mobile moviegoer mov·ie·go·er  
n.
One who goes to see movies.



movie·going adj.
, is now available free to cell phone users nationwide. The service is now live on Cingular, Verizon, Sprint, Nextel, T-Mobile, AT&T and Alltel. Regional carriers will be joining soon.

Keying into the rapidly growing text-messaging trend, the recently launched service allows mobile phone subscribers to text in film keywords and instantly obtain three theaters showing the movie, beginning with the nearest theater. An additional request yields three more theaters. Users also can text message the word "list" to learn the top films playing in theaters.

FORTY THREE KIX charges consumers nothing for its service, though standard wireless carrier charges may apply. Interested moviegoers simply text-message film keywords to 43KIX (43549), using keywords appearing in movie advertisements everywhere. Users can also use any part of the title, even if users spell it wrong. The proprietary application processes the query using a unique matching system delivering the film and showtimes the user requested.

Mobile Blogging??

A revolutionary "text to blog" feature of 43KIX allows moviegoers to instantly publish their rants and raves about films on www.fortythreekix.com via text messages. The feature allows the views of typical moviegoers to be heard immediately after viewing films -- or even during a viewing. Texters are encouraged to share their thoughts with everyone.

Opportunity For Free Movie Passes

Movie fans can also sign up with FORTY THREE KIX for the chance to receive free advance screening passes to many films in their city. Though not necessary to obtain movie showtimes, users of the service can simply text the word "subscribe," then space, followed by home zip code zip code

System of postal-zone codes (zip stands for “zone improvement plan”) introduced in the U.S. in 1963 to improve mail delivery and exploit electronic reading and sorting capabilities.
 to 43KIX (43549) and automatically become eligible to receive text messages with details on opportunities for advance screening passes. Subscribers also will receive reminders of movie openings and can unsubscribe To cancel a service. It is often possible to unsubscribe to an e-mail service by typing the word "unsubscribe" into a reply message. Contrast with subscribe. See opt-out.  by texting "stop."

Among other unique features of 43KIX:

--Showtime information can be forwarded to friends.

--43KIX caters to the film studios, so all information is unbiased and based strictly on location and convenience.

--Text messaging is faster and easier than a phone call, mobile browsing or even going on the Internet.

Less than 10% of movie tickets are bought online. Moviegoers just want to know where and when their film is playing. With 200 million U.S. cell phone subscribers, more than half of mobile users age 15-27 -- the most active movie going audience -- considers themselves avid AVID Cardiology A clinical trial–Antiarrhythmics Versus Implantable Defibrillators that compared the effect of implantable defibrillators vs the best medical therapy–antiarrhythmics for survivors of MI or those with nonsustained ventricular tachycardia  texters.

Complete showtimes are also available on the Web site.

FORTY THREE KIX is a venture of Terry Hines & Associates, a full-service entertainment advertising, promotion, publicity and design firm, that has been delivering movie showtime show·time or show time  
n.
1. The time at which an entertainment, such as the showing of a movie, is scheduled to start.

2. Slang The time at which an activity is to begin.

Noun 1.
 information for 30 years via newspapers nationwide. This not only gives FORTY THREE KIX a strong foundation in this space, but allows a clear advantage when it comes to working with media, pub/promo and distribution departments at studios. "Studios brilliantly market their films, but consumers ultimately need to find out where and when it's playing. I am happy to introduce a new way for studios to reach their audience," said Grant Nemirow, owner of parent company Terry Hines & Associates. FORTY THREE KIX President Chris Geromini said, "People today are much more tech savvy. They want information instantly and yet want to be content creators See content provider. . We are proud to be launching a service that fulfills both these needs."

ABOUT THA THA Total hip arthroplasty. See Total hip replacement.  -- Led by owner Grant Nemirow and President Donna Freed, Terry Hines & Associates operates offices in Los Angeles Los Angeles (lôs ăn`jələs, lŏs, ăn`jəlēz'), city (1990 pop. 3,485,398), seat of Los Angeles co., S Calif.; inc. 1850. , New York New York, state, United States
New York, Middle Atlantic state of the United States. It is bordered by Vermont, Massachusetts, Connecticut, and the Atlantic Ocean (E), New Jersey and Pennsylvania (S), Lakes Erie and Ontario and the Canadian province of
, Chicago, Atlanta, Boston, Detroit, Miami, Philadelphia, San Francisco San Francisco (săn frănsĭs`kō), city (1990 pop. 723,959), coextensive with San Francisco co., W Calif., on the tip of a peninsula between the Pacific Ocean and San Francisco Bay, which are connected by the strait known as the Golden , Seattle and Washington, D.C.

Enjoying strong client relationships for 30 years, THA provides local and national print advertising, spot radio, outdoor media placement, Internet-based transmission of ad campaigns, publicity and promotion, key art design, creative development through final art, ad breakdowns and retouching services.
COPYRIGHT 2006 Business Wire
No portion of this article can be reproduced without the express written permission from the copyright holder.
Copyright 2006, Gale Group. All rights reserved. Gale Group is a Thomson Corporation Company.

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Publication:Business Wire
Date:Apr 4, 2006
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