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FORMER LIFECO PRESIDENT LAUNCHES CONSULTING FIRM FOCUSING ON CORPORATE TURNAROUND STRATEGY AND BUSINESS OPPORTUNITIES IN SOVIET REPUBLICS

FORMER LIFECO PRESIDENT LAUNCHES CONSULTING FIRM FOCUSING ON CORPORATE

TURNAROUND STRATEGY AND BUSINESS OPPORTUNITIES IN SOVIET REPUBLICS
 NEW YORK, Jan. 21 /PRNewswire/ -- To assist U.S. and international firms plan for growth and corporate restructuring, as well as capitalize on business opportunities in the newly independent Soviet Republics, American business executives have launched Integrated Management Corporation, an international consulting firm. The announcement was made by Morton Ehrlich, the firm's president and CEO, along with Stefan Somogyi, executive vice president, and several associates. Ehrlich was formerly president of LIFECO Services Corporation, which was sold in December 1991 to American Express.
 Integrated Management Corporation counsels U.S. and international businesses on marketing, management and financial issues, as well as strategic repositioning. The firm's immediate projects include consulting with Western businesses on investment and marketing opportunities in the former Soviet republics, and particularly in Ukraine. The firm is involved in several consulting projects ranging from such sophisticated ventures as the establishment of a communications system in the Ukraine to various import and export activities.
 "We believe the time is right for such a consulting firm because companies are looking for strategies to catapult themselves out of recession and to position themselves for growth in the nineties," said Ehrlich. "We are particularly excited to help bring Western business to the newly independent republics of the Soviet region. This will open new markets for Western companies as well as help stimulate their economy."
 In Ehrlich's more than 20 years marketing experience, he has demonstrated an ability to significantly increase revenue and profits at multibillion-dollar companies through strategic repositioning. At LIFECO, Ehrlich took the firm from a $400 million travel management company to a $1.2 billion international player through a series of targeted moves, including acquisition of LIFECO's European operations and total restructuring of the company's sales force.
 Prior to joining LIFECO, Ehrlich was executive vice president and board member at Trans World Airlines, where his redirection of aircraft in the mid-eighties led to improved market shares and record-level corporate profits. Previously, he ran Eastern's planning and government affairs division, which many industry analysts considered to be the airline's best managed division.
 Integrated Management Corporation, an international management and financial consulting firm, was founded in late 1991. Currently, IMC has offices in New York, Miami, Houston and Kiev.
 For more information call IMC's New York office at 212-888-8655.
 -0- 1/21/92
 /CONTACT: Lisa Larragoite, 212-704-8125, for Integrated Management/ CO: Integrated Management Corporation ST: New York IN: FIN SU:


CK-OS -- NY041 -- 1731 01/21/92 10:40 EST
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Publication:PR Newswire
Date:Jan 21, 1992
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