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FORMATION OF CHILDRENS SATELLITE NETWORK IS A MILESTONE IN BROADCASTING

FORMATION OF CHILDRENS SATELLITE NETWORK IS A MILESTONE IN BROADCASTING
 MINNEAPOLIS, July 29 /PRNewswire/ -- Christopher T. Dahl, president of Childrens Broadcasting Corporation (CBC) announced today the formation of the Childrens Satellite Network (CSN), a wholly owned subsidiary of CBC. CBC owns WWTC-AM Radio in Minneapolis. WWTC is the world's only 24-hour radio station devoted exclusively to children.
 Bill Barnett was appointed president of the network and will head up the CSN headquarters in Los Angeles. Barnett was formerly president of Barnett-Robbins Enterprises, a division of MCA. He has devoted a substantial portion of his business career to the production and syndication of radio programming.
 WWTC is entering its third year as a childrens station and has received worldwide acclaim as a pioneer in its unique and innovative form of programming. It is estimated that over 300,000 Minneapolis-St. Paul children tune in to WWTC weekly.
 "This is an exciting moment in radio. We're bringing top quality programming to children. It's a mixture of entertainment, education and information that both children and parents can feel good about," said Barnett. Barnett also sees CSN as a vital link to an overlooked market niche. "Over 18 percent of the country's population is kids under 12 and their importance as influential customers is increasing rapidly. We now give advertisers a new vehicle to reach them."
 The newly formed CSN subsidiary will be distributing live programming via satellite from WWTC's Minneapolis studios to other radio stations throughout the world. Active negotiations are underway with numerous major market stations to sign on as affiliates of CSN. Oct. 1, 1992 is to be the date CSN will officially turn on the network and commerce broadcasting to its affiliate stations.
 -0- 7/29/92
 /CONTACT: Christopher T. Dahl of Childrens Broadcasting, 612-926-1280/ CO: Childrens Broadcasting Corporation ST: Minnesota IN: ENT SU:


AL -- MN017 -- 4809 07/29/92 17:21 EDT
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Publication:PR Newswire
Date:Jul 29, 1992
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