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FORD MOTOR COMPANY REPORTS U.S. SALES

 FORD MOTOR COMPANY REPORTS U.S. SALES
 DEARBORN, Mich., Dec. 4 /PRNewswire/ -- Ford Motor Company


(NYSE: F) today reported the following sales figures:
 Memo:
 1991 1990 Pct. Change Selling
 Days
 Total Vehicles 1991 1990
 Nov. 21-30 77,245 61,689 +25.2 8 8
 November 213,884 232,152 -7.9 25 25
 Jan. 1-Nov. 30 2,656,587 3,136,347 -15.3 282 282
 Total Cars
 Nov. 21-30 41,555 33,124 +25.5
 November 115,802 132,645 -12.7
 Jan. 1-Nov. 30 1,510,569 1,811,678 -16.6
 Domestic Cars
 Nov. 21-30 39,140 31,876 +22.8
 November 108,507 128,346 -15.5
 Jan. 1-Nov. 30 1,452,920 1,751,870 -17.1
 Imported Cars
 Nov. 21-30 2,415 1,248 +93.5
 November 7,295 4,299 +69.7
 Jan. 1-Nov. 30 57,649 59,808 -3.6
 Total Trucks
 Nov. 21-30 35,690 28,565 +24.9
 November 98,082 99,507 -1.4
 Jan. 1-Nov. 30 1,146,018 1,324,669 -13.5
 Light Trucks
 Nov. 21-30 35,065 27,562 +27.2
 November 96,250 96,673 - 0.4
 Jan. 1-Nov. 30 1,116,513 1,282,249 -12.9
 Note: Percentage changes are based on daily selling rates.
 Comments: The following may be attributed to Robert L. Rewey, vice president - Sales Operations, Ford North American Automotive Operations:
 "November vehicle sales, and especially Ford's 25 percent increases for both cars and trucks in the final 10 days of the month, provide evidence that the U.S. economy is stronger than surveys of consumer sentiment suggest. Assuredly, a sustainable advance from present retail sales levels will hinge upon restoration of people's belief in the effectiveness of government economic policy. The latest data, however, are a clear reminder that, while the 7 percent unemployment rate is widely acknowledged to be too high, there are nonetheless 93 percent employed. Further, it should be recognized that one factor making the car market appear somewhat less robust is our conscious decision to extend the replacement cycles of daily rental 'program cars'. We're convinced that, over the long run, this policy is bound to strengthen the retail market."
 "Public acceptance of our new 1992 products reinforces our confidence that, as the year unfolds, Ford and Lincoln-Mercury dealers will capture a growing share of the market. Sales of Ford Taurus and Mercury Sable outpaced last November, putting them in a very strong position to achieve record shares for both the fourth quarter and the full calendar year. In addition, sales of Econoline/Club Wagon and F-Series rose and Bronco had an excellent month, considering the weakness of its market segment. Once again, the Ford Division's truck leadership margin widened considerably, surpassing 150,000 units for the calendar year-to-date; Explorer set another record, bringing its sales so far in 1991 to over 225,000 -- up 42 percent over last year's combined Explorer/Bronco II volume. Mercury Capri's best month ever was 85 percent above a year ago, likely making it America's most popular convertible for the second consecutive month. Ford Tempo and Mercury Topaz were up by 40 and 58 percent, respectively, and Ford Festiva scored a 62 percent rise over last year."
 -0- 12/4/91
 /CONTACT: Joel Pitcoff, 313-337-3753, or Bonnie Daws, 313-337-3755, both of Ford/
 (F) CO: Ford Motor Company ST: Michigan IN: AUT SU:


JG -- DE017 -- 9169 12/04/91 11:47 EST
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Date:Dec 4, 1991
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