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FORD MODELS TO BE SEEN AND CAST USING NEW GRAPHIC DATABASE SYSTEM BY INSTANT EXPOSURE INC.

 NEW YORK, Nov. 19 /PRNewswire/ -- Good news came today for casting directors, art directors, photographers and film directors who need to cast for models, not only in their own cities but in any location in the world. INSTANT EXPOSURE, INC. a new graphic database will transport models' portfolios and electronic profiles via the common desktop computer through modems and will revolutionize the way casting is done in publishing, advertising, entertainment and other related communications industries.
 Bill Ford of FORD MODELS, INC. announced this week that the agency would be the first to go on-line globally. Casting directors will now be able to look at more modeling candidates with less effort and more precision than was possible by conventional methods. "This is the first system which we examined in the past three years which not only met, but surpassed, our requirements for excellence and ease of use," said Ford. Instant Exposure can be run on Macintosh and IBM computers.
 Models' portfolios, once subject to unavailability or of becoming lost or stolen, will not be a problem any longer. Models now will be featured around the world on the Instant Exposure database system and seen by thousands of interested parties at the same time. Portfolios sent by air will be considered slow when competing with desktop computers to view models with the required characteristics. Even talent requirements, such as the ability to water ski or tap dance, can be searched through the system.
 INSTANT EXPOSURE'S service is considered more timely than photo CD data bases because of its ability to update and revise the database, inexpensively and immediately. Industry leaders have felt the picture CD is not able to provide the necessary updating feature so necessary to the communications industry.
 On the super highway, speed and simplicity of use are essential factors. Bob Olejar, founder and CEO of Instant Exposure, technically oriented himself, researched the market for the best, most cutting edge software developers to create the lightening speed graphic system he imagined. Working with the Award winning Durand Communications of Santa Barbara and Arlington, who wrote the computer code, Olejar was able to create a fast color system with bright, clear graphic quality.
 Not surprisingly, it is FORD who was on the forefront of this revolution. Since 1946 when it was founded, FORD has provided the blueprint for the modeling industry; introducing innovations such as; the model's exclusive contract, etc. Ford is now the first to go on- line. Models will not be able to address a wider simultaneous audience, and potential buyers will be able to do more thorough casting searches; globally, faster and at less cost.
 -0- 11/19/93
 /CONTACT: Nadine Johnson, 212-645-5555, for Ford Models/


CO: Ford Models; Instant Exposure, Inc. ST: New York IN: CPR SU: PDT

TW-LG -- NY013 -- 6423 11/19/93 09:56 EST
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Publication:PR Newswire
Date:Nov 19, 1993
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