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FORD IS MINORITY DEALER LEADER

 DEARBORN, Mich., July 6 /PRNewswire/ -- Following is a statement by David S. Smith, manager - Minority Dealer Operations, North American Automotive Operations, Ford Motor Company (NYSE: F):
 Ford Motor Company is fully committed to the growth of its viable network of Ford and Lincoln-Mercury minority dealers.
 While we cannot guarantee success of any dealership, it is our objective to provide meaningful opportunities for those individuals who meet our dealer appointment criteria. As of June 30, 1993, Ford has a total of 250 minority dealers, 184 of whom are African-Americans.
 Presently, Ford Motor Company dealers represent about one-fifth of the car and truck dealerships nationwide. Yet, two of every five minority dealerships nationwide are Ford Motor Company dealers. Additionally, more than half of all dealerships owned by African- Americans nationwide are either Ford or Lincoln-Mercury.
 Ford's minority dealer program is not a no-risk proposition. Those who enter the program -- and put their personal financial resources as well as Ford's at risk -- are subject to the same everyday pressures and realities of the market place as all other automobile dealers. While the rewards can be substantial, the retail automotive business is highly competitive and requires significant automotive entrepreneurial talent.
 During the recent economic downturn, minority operators experienced the same problems and difficulties as other dealers. The weak market has hurt some dealers -- both minority and non-minority -- but particularly those who are relatively new and inexperienced in the retail automotive business. We recognize that not all dealerships will succeed, but Ford Motor Company has been especially sensitive to the unique needs of minority operators, dealers and candidates.
 It is not Ford's policy to address specific individual dealer issues publicly. Ford has provided support in assisting its minority dealer network. Many dealers have seized the opportunity to become either a Ford or Lincoln-Mercury dealer and have become successful. For others who ran into difficulty, Ford has provided additional financial assistance and advisory support.
 Ford works very closely with the Ford Lincoln-Mercury Minority Dealer Association (FLMMDA) and meets with its executive board on a regular basis to address problems of those dealerships needing assistance. The company/association relationship is unique in the industry and provides an opportunity for all African-American operators/dealers/candidates to receive a full review of their individual situations.
 -0- 7/6/93
 /NOTE: Smith will be available briefly for news media interviews at 10:30 a.m. Wednesday, July 7, in the World of Ford display, Tower 300, Renaissance Center, in Detroit.
 CONTACT: John Spelich of Ford, 313-322-9600/
 (F)


CO: Ford Motor Company ST: Michigan IN: AUT SU:

SB -- DE026 -- 8817 07/06/93 17:42 EDT
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Publication:PR Newswire
Date:Jul 6, 1993
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