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FORD EXPORTS INCREASE 33 PERCENT

 FORD EXPORTS INCREASE 33 PERCENT
 DEARBORN, Mich., Aug. 26 /PRNewswire/ -- Shipments of North


American-built Ford cars and trucks to export markets increased 33 percent during the first six months of 1992, over the same period last year. Ford's worldwide export shipments of North American vehicles totaled 22,892 units in the first half of 1992.
 The single largest increase in shipments was to the Middle East Gulf Cooperative Council (GCC) countries, where Ford shipped a total of 8,493 vehicles compared to 5,303 units, or up 60 percent over the same period year-ago. "The increase was due primarily to the introduction of the all-new 1992 Mercury Grand Marquis and Ford Crown Victoria. These products were the most popular Ford vehicles shipped to the Middle East GCC countries for the first six months -- with a total of 3,005 units exported, compared to last year's 1,076 units," said Robert P. Sparvero, general manager of Ford's North American Export Sales. "Shipments of the Ford Taurus and Mercury Sable, and Ford Tempo and Mercury Topaz also increased in the GCC region."
 In Europe, Ford's export shipments increased 5.6 percent during the first half of this year, totaling 5,421 units. "We expect that the ongoing launch of the Ford Explorer and the launch of the new 1993 Ford Probe in Europe (during the third and fourth quarters of 1992) will have a significant impact on the number of American-built vehicles we ship to Europe this year," said Sparvero. "In the second quarter, we successfully launched the Explorer in Spain, with orders for more than 1,400 units. We will also begin shipping Explorer to several other European countries by the end of the year."
 Ford also experienced accelerated growth in shipments to Latin America. The first six months' shipments to Puerto Rico increased 27 percent from the same period last year, with a total of 2,546 vehicles shipped to this growing market. Ford currently holds a 33-percent share of the total North American-built car market in Puerto Rico, and a 70-percent share of the North American-built truck market in Puerto Rico. In addition, Ford began shipping North American built-up vehicles to Venezuela for the first time in over a decade at the end of 1991, when Venezuela liberalized its duty barriers as the country moves more toward a free market economy. More than 2,200 North American-built Ford vehicles have been shipped to Venezuela this year.
 Ford is also making progress in the Asia Pacific region. Ford shipped more than 850 North American-built vehicles to Japan in the first six months, and Ford Japan has increased its orders for vehicles the second part of the year, led by the popular Ford Taurus. For the first six months, Ford's share of North American exports to Japan was 5.7 percent, up 1.6 percentage points from the same period last year. This gain was driven primarily by the increase in orders for the new 1992 Ford Taurus.
 Taiwan is another growing market for Ford's North American vehicles. The company will begin shipping the 1993 Probe and Taurus for the first time in the second half of the year. During the first six months, Ford shipped more than 80 medium- and heavy-duty trucks to Taiwan.
 "We will continue to seek new markets for our North American-built products in Asia Pacific and elsewhere," said Sparvero. "We recently concluded the largest single fleet order Ford has ever received for North American-built products with the People's Republic of China. The government ordered 3,010 Ford Tempos for use as taxis and tourist vehicles. We were pleased with the People's Republic of China's decision to purchase automobiles from Ford Motor Company, and we believe this is only the beginning of a long relationship."
 -0- 8/26/92
 /CONTACT: Lin Cummins of Ford, 313-845-0627/
 (F) CO: Ford Motor Company ST: Michigan IN: AUT SU:


SM -- DE002 -- 3314 08/26/92 08:30 EDT
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Publication:PR Newswire
Date:Aug 26, 1992
Words:657
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